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Dec
31
2009
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Mindgruve Premieres Website, Branding for Heritage Pioneer Corporate Group
New brand platform and website lay groundwork for successful, forward-thinking marketing initiatives.SAN DIEGO, CA – December 31, 2009 – Heritage Pioneer Corporate Group (HPCG), a long-standing industry leader in packaging, manufacturing and shipping needs, recently aligned with Mindgruve to strengthen the company’s online presence through an invigorated brand and improved customer experience. Mindgruve was tasked with repositioning HPCG atop their industry and providing the tools necessary to maintain that position. To provide a streamlined foundation, Mindgruve developed a brand platform, including a new logo and color story, which served as the starting point for all other marketing development. Mindgruve continued HPCG’s evolution by creating a single website that functioned seamlessly across all 18 locations. Additionally, it includes a Content Management System, Flash integration and Search Engine Optimization to ensure HPCG stays top of mind for existing and potential business partners. Once launched, Mindgruve helped drive traffic to the new content-rich site through paid search and email marketing tactics. “It was important to keep in mind the extensive amount of information passing from HPCG to their customers. Developing a new approach to their brand, digital and marketing strategies gives them a leg up on the competition,” explained Chad Robley, Mindgruve President. Mindgruve, capitalizing on HPCG’s status as an innovator, also made sure their key advancements, such as sustainable packaging, would be easily integrated into the site and scaled as they continue to grow. “Mindgruve’s drive to generate an action plan that would introduce us to new customers and strengthen existing relationships has solidified us as the industry leader,” said Bill Bumstead, Heritage Pioneer Corporate Group Chief Marketing Officer. About Heritage Pioneer Corporate GroupFor 30 years, Heritage Pioneer Corporate Group has worked to find innovative and efficient packaging solutions for the industrial, retail, moving and storage industries. Heritage Pioneer Corporate Group aids in every step from design and manufacturing to fulfillment and storage. They specialize in creative, durable and sustainable packaging options for a variety of needs. www.hpcorporategroup.com |
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Oct
8
2009
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TucsonGolf.com Launches New Website with Digital Partner, Mindgruve
Mindgruve looks to increase Tucsongolf.com bookings through improved user experience.SAN DIEGO,CA – October 8, 2009 – Teaming with San Diego, California-based digital media firm, Mindgruve, TucsonGolf.com has launched their new website to a nation of happy golfers. Keeping in line with their tradition of treating each customer as a VIP, the new site provides a portal to serve every golf outing need. “We wanted to make sure that when a golfer was done with his or her purchase, every aspect of their outing was covered,” stated TucsonGolf.com Co-owner, Chris Smith. He continued, “With Mindgruve, we were able to deconstruct the experience, then rebuild it in an easy-to-use, service-oriented website.” On the new TucsonGolf.com, visitors can find multiple tools to help them plan their next trip. “First, we redesigned the site to improve navigation. We then integrated a map search tool and custom quoting tool to better help customers find and gauge costs of their upcoming experience. We also provided a robust Customer Relationship Management (CRM) tool for better client interaction,” explain Chad Robley, Mindgruve President. Just in time for the winter golf season in Arizona, the CRM will ensure a personal level of service unmatched by competitors. “We now have a much more efficient way to maintain a steady dialogue with all interested parties, as well as reach out to them whenever we have specials that they may be interested in,” explained Jay Warren, Co-Owner of TucsonGolf.com. “With the new website, we can serve as their golf concierge.” About TucsonGolf.comTucsonGolf.com provides golfers of any level a portal to book travel, tee times, lessons and a variety of other activities in the Tucson, Scottsdale and Green Valley areas of Arizona. Having researched golf amenities across the country, they have built relationships with the best available services to provide premier offerings at reasonable prices. |
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Mar
10
2009
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Honeymoonwishes.com Debuts New WebsiteMindgruve launches a redesigned Honeymoonwishes.comSAN DIEGO, CA – Honeymoonwishes.com, the world’s number one online wedding registry, along with strategic partner Mindgruve, a San Diego-based digital media firm, are proud to announce the relaunch of the Honeymoon Wishes website. This new state-of-the-art platform keeps Honeymoon Wishes at the forefront of the online honeymoon registry market as more and more couples consider this service a vital part of their wedding. “We’re very excited about the relaunch of HoneymoonWishes.com. Our rapid growth trajectory over the past several years is more evidence of the shift in how wedding couples are utilizing registries. The old registry model of building just a hard goods registry is no longer the only option before today’s wedding couples. People are getting married later in life and typically have most of these standard household items. Especially in this economy, wedding couples need a registry that can help them pay for their honeymoon or help subsidize hard goods items typically not easily aggregated into one registry. We’re looking forward to the opportunity to capture a larger piece of this market.” says Mindgruve president, Chad Robley. The new Honeymoon Wishes website features enhanced design and exciting additions for a completely new user experience including more personalization and advanced registry options. Kristin Stark, president of Honeymoon Wishes explains, “We know it’s important to continually update and improve our website to give the best possible experience to our users. Couples really like the new look and feel of the website, it is quicker, easier and more fun to set up an online registry. We’ve also added several new features that give users the ability to personalize their registry list. We are excited and extremely happy with the positive feedback we have received so far and expect the new website will greatly increase adoption and conversion rates over time.” |
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