Digital agency develops authentic brand and website ensuring success for Dr. Boyd’s Pet Resort.

SAN DIEGO, CA – September 26, 2011 – Veterinary leader, Dr. John Boyd partnered with Mindgruve, a San Diego-based digital media firm, in 2010 to begin work on his latest project: a convenient and affordable pet care resort for dogs and cats. Mindgruve’s branding and digital expertise pioneered the creation of a direct, yet impactful logo and website for his business to thrive upon.

“My vision of a unique, knowledgeable and all-inclusively priced pet care resort designed for the nature of dogs was achieved thanks to Mindgruve’s extensive experience and services. They helped us articulate our brand concept into a message that our customers can really get on board with,” comments Dr. Boyd himself.

Dr. Boyd’s Pet Resort is the first of its kind in the pet care industry with a habitat environment and services that truly cater to pets. Thus, Dr. Boyd’s plans to cater to owners by implementing a booking bot on the website so that they can conveniently make reservations online. This key feature will differentiate the resort even more since none of its competitors offer it.

Besides standing out from the competition, the client’s priority for the brand was to portray friendliness and convenience, while providing in-depth knowledge and care. Dr. Boyd’s credibility and services also inspired the final logo. Furthermore, Mindgruve translated the client’s goals onto the website by emulating the fun nature of pets and summarizing the brand message through bold design and engaging content.

Creating a brand and website for a new business showcased Mindgruve’s innovation and originality. In addition, they welcome any future projects to help build the Dr. Boyd’s brand.

About Dr. Boyd’s Pet Resort
Founder of Big Dog Ventures, LLC, Dr. John Boyd and John Rubin, President of John’s Natural Dog Training Company created the first 24-hour pet care resort for dogs and cats conveniently located in Downtown San Diego. The habitat is a one-stop shop for pet owners offering overnight care, grooming, rehabilitation, training and veterinary care. www.DrBoyds.com

Premier, user-friendly site extends Indianapolis Scale’s reputation for top notch products and services.

SAN DIEGO,CA – July 9, 2010 – To provide visitors with a better experience and streamlined service process, San Diego-based digital media firm, Mindgruve, launched a new website for the Midwest’s leading scale and force measurement company, Indy Scale.

Using improved navigation, increased product information, and highlighted features such as 24/7 emergency service and online quoting, Mindgruve has provided Indianapolis Scale with a clear conversion path for their existing clients and potential customers. In addition, the new website possesses an updated design and improved search engine optimization (SEO) to help users quickly locate and engage with Indianapolis Scale online.

Mindgruve has also initiated a new email marketing campaign for Indy Scale to provide timely updates regarding customer deals, new services and industry news. These emails will provide a periodic reminder of how businesses can utilize Indy Scale’s services to improve productivity and profitability.

“Indy Scale provides an unmatched offering in their market segment,” Stated Chad Robley, President of Mindgruve. He continued, “leveraging their reputation for service and quality products, we were able to create an interactive environment to drive sales and revenue.”

About Indianapolis Scale
Established in 1985, Indy Scale is the leading scale and force measurement company in the Midwest. Their reputation for quality work is built on providing prompt, professional service, and state-of-the art equipment to maximize their client’s productivity and profitability. www.IndyScale.com

Leading digital agency looks to help notification technology firm evolve brand, increase web presence.

SAN DIEGO, CA – June 4, 2010 – San Diego-based digital media firm, Mindgruve, has signed with the world’s leading intelligent notification and response software company, MIR3, Inc., to increase their online presence through improved branding and a new website set to launch this fall.

MIR3, whose clients include the top three cellular providers, top four global energy companies and top three insurance companies, as well as more than 85 of the FORTUNE 100 companies, hopes to solidify their position as the premier notification platform provider worldwide. Mindgruve was selected to take on this challenge because of their stellar track record of optimizing campaigns for increased revenues and market share.

Starting with a refresh of the MIR3 brand, Mindgruve looks to streamline the MIR3 message, while making their products and services easier to engage with in an online setting. From the updated brand, a new website will present relevant information to all site visitors, while also increasing SEO and user-experience.

“The potential revenue growth for MIR3’s product suite is very robust. Our goal is to help their target customers connect with their unique value proposition and then drive engagements through their new website,” stated Chad Robley, President of Mindgruve.

About MIR3
MIR3, Inc. is the leading developer of intelligent notification and response software, which helps organizations enhance communication abilities, protect assets, and increase operational efficiency. MIR3’s technology enables advanced rapid, two-way communication for IT, business continuity, and enterprise operations for more than 85 of the FORTUNE 100 companies, as well as government entities, universities, and companies of all sizes in more than 130 countries. www.mir3.com.

Robust new site offers travelers details, deals and planning for their next SoCal vacation.

SAN DIEGO,CA – February 24, 2010 – To provide visitors to the Carlsbad area of southern California with an easier travel planning experience, San Diego-based digital media agency, Mindgruve, recently launched a comprehensive, SEO optimized, conversion-driven and mobile friendly website for client, Visit Carlsbad.

Featuring an easy-to-use Content Management System (CMS), the new website can be regularly updated to keep its content fresh and relevant to travelers. “We wanted to ensure that if you were interested in southern California, you were provided with all the information you would need in a single location online,” stated Mindgruve President, Chad Robley. With tools that include interactive maps, an events calendar and integrated hotel booking, planning full vacations can now be handled easily at VisitCarlsbad.com.

Additionally, an updated design and social media integration have made the Visit Carlsbad brand more accessible to potential travelers. “From the minute people arrive at our site, we want them to experience Carlsbad. The new design along with the ability to connect, learn and share on Twitter, Facebook and Flickr gives them a taste of the hospitality and fun they’ll have when visiting,” explained Sam Ross, Visit Carlsbad Executive Director. Additionally, a travel blog provides an insider’s perspective on the best deals and activities for any type of traveler.

A second phase of the site will soon follow and include additional points of interest such as last minute deal offers. It will also provide a user portal for hotels, restaurants and attractions to update their unique pages with upcoming specials and events.

About Visit Carlsbad

Visit Carlsbad is the Convention and Visitors Bureau for the Carlsbad area. It serves approximately 30 area hotels ranging from beach bungalows to luxury accommodations by presenting and promoting vacation ideas, packages, attractions and deals for the area. VisitCarlsbad.com.

SAN DIEGO,CA – January 14, 2010 – Warson Capital Partners, a respected national financial services firm, recently partnered with Mindgruve to develop and launch a new branded website. Despite the challenging economic times, their measured and progressive efforts in investment banking, private equity and wealth management are clearly outlined for interested investors.

Launched for 2010, the new Warson Capital website, which includes a new logo and corporate identity, provides an updated look as well as gives existing and potential clients an opportunity to easily access Warson Capital’s business initiatives – a key goal as Mindgruve developed the new branded site to drive client engagements.

“Warson Capital offers financial services, which support a large clientele base that continues to grow. The new site allows them to showcase their expertise and connect with new customers while also providing customer service that assists and maintains strong client relationships,” says Chad Robley, Mindgruve President.

In addition to creating Warson Capital’s website, Mindgruve developed an advanced file management tool which provides clients with the ability to easily upload and manage documents within the website for a streamlined, all-inclusive financial experience with Warson Capital Partners.

About Warson Capital Partners

Warson Capital Partners serves the capital needs of emerging growth companies. Specializing in investment banking, private equity and wealth management in a variety of industries such as banking, insurance, healthcare services and more, Warson Capital’s focus is on the Midwest region while also assisting international clients. www.warsoncapital.com.

New brand platform and website lay groundwork for successful, forward-thinking marketing initiatives.

SAN DIEGO, CA – December 31, 2009 – Heritage Pioneer Corporate Group (HPCG), a long-standing industry leader in packaging, manufacturing and shipping needs, recently aligned with Mindgruve to strengthen the company’s online presence through an invigorated brand and improved customer experience.

Mindgruve was tasked with repositioning HPCG atop their industry and providing the tools necessary to maintain that position. To provide a streamlined foundation, Mindgruve developed a brand platform, including a new logo and color story, which served as the starting point for all other marketing development.

Mindgruve continued HPCG’s evolution by creating a single website that functioned seamlessly across all 18 locations. Additionally, it includes a Content Management System, Flash integration and Search Engine Optimization to ensure HPCG stays top of mind for existing and potential business partners.

Once launched, Mindgruve helped drive traffic to the new content-rich site through paid search and email marketing tactics. “It was important to keep in mind the extensive amount of information passing from HPCG to their customers. Developing a new approach to their brand, digital and marketing strategies gives them a leg up on the competition,” explained Chad Robley, Mindgruve President.

Mindgruve, capitalizing on HPCG’s status as an innovator, also made sure their key advancements, such as sustainable packaging, would be easily integrated into the site and scaled as they continue to grow.

“Mindgruve’s drive to generate an action plan that would introduce us to new customers and strengthen existing relationships has solidified us as the industry leader,” said Bill Bumstead, Heritage Pioneer Corporate Group Chief Marketing Officer.

About Heritage Pioneer Corporate Group

For 30 years, Heritage Pioneer Corporate Group has worked to find innovative and efficient packaging solutions for the industrial, retail, moving and storage industries. Heritage Pioneer Corporate Group aids in every step from design and manufacturing to fulfillment and storage. They specialize in creative, durable and sustainable packaging options for a variety of needs. www.hpcorporategroup.com

Mindgruve looks to increase Tucsongolf.com bookings through improved user experience.

SAN DIEGO,CA – October 8, 2009 – Teaming with San Diego, California-based digital media firm, Mindgruve, TucsonGolf.com has launched their new website to a nation of happy golfers. Keeping in line with their tradition of treating each customer as a VIP, the new site provides a portal to serve every golf outing need. “We wanted to make sure that when a golfer was done with his or her purchase, every aspect of their outing was covered,” stated TucsonGolf.com Co-owner, Chris Smith. He continued, “With Mindgruve, we were able to deconstruct the experience, then rebuild it in an easy-to-use, service-oriented website.”

On the new TucsonGolf.com, visitors can find multiple tools to help them plan their next trip. “First, we redesigned the site to improve navigation. We then integrated a map search tool and custom quoting tool to better help customers find and gauge costs of their upcoming experience. We also provided a robust Customer Relationship Management (CRM) tool for better client interaction,” explain Chad Robley, Mindgruve President.

Just in time for the winter golf season in Arizona, the CRM will ensure a personal level of service unmatched by competitors. “We now have a much more efficient way to maintain a steady dialogue with all interested parties, as well as reach out to them whenever we have specials that they may be interested in,” explained Jay Warren, Co-Owner of TucsonGolf.com. “With the new website, we can serve as their golf concierge.”

About TucsonGolf.com

TucsonGolf.com provides golfers of any level a portal to book travel, tee times, lessons and a variety of other activities in the Tucson, Scottsdale and Green Valley areas of Arizona. Having researched golf amenities across the country, they have built relationships with the best available services to provide premier offerings at reasonable prices.

SAN DIEGO, CA – Honeymoonwishes.com, the world’s number one online wedding registry, along with strategic partner Mindgruve, a San Diego-based digital media firm, are proud to announce the relaunch of the Honeymoon Wishes website. This new state-of-the-art platform keeps Honeymoon Wishes at the forefront of the online honeymoon registry market as more and more couples consider this service a vital part of their wedding.

“We’re very excited about the relaunch of HoneymoonWishes.com. Our rapid growth trajectory over the past several years is more evidence of the shift in how wedding couples are utilizing registries. The old registry model of building just a hard goods registry is no longer the only option before today’s wedding couples. People are getting married later in life and typically have most of these standard household items. Especially in this economy, wedding couples need a registry that can help them pay for their honeymoon or help subsidize hard goods items typically not easily aggregated into one registry. We’re looking forward to the opportunity to capture a larger piece of this market.” says Mindgruve president, Chad Robley.

The new Honeymoon Wishes website features enhanced design and exciting additions for a completely new user experience including more personalization and advanced registry options. Kristin Stark, president of Honeymoon Wishes explains, “We know it’s important to continually update and improve our website to give the best possible experience to our users. Couples really like the new look and feel of the website, it is quicker, easier and more fun to set up an online registry. We’ve also added several new features that give users the ability to personalize their registry list. We are excited and extremely happy with the positive feedback we have received so far and expect the new website will greatly increase adoption and conversion rates over time.”