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Jul
14
2011
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Visit Carlsbad’s Facebook Page Climbs to 30K Likes Thanks to Mindgruve
By continuing to distribute quality content within a strong social media strategy, Visit Carlsbad’s Facebook community exceeds 30K+ ‘Likes’ in less than one year. SAN DIEGO, CA – July 14, 2011 – In September 2010, Visit Carlsbad, the Destination Marketing Organization for Carlsbad and San Diego based digital media firm Mindgruve, set out to create beneficial content and exclusive vacation deals for locals and visitors to Carlsbad, California. Together, they have provided a great service and 30,000 people have ‘liked’ their Facebook Page within months, demonstrating the value provided to this online community. Visit Carlsbad set out to offer engaging content and value. Initially, Mindgruve rose to the challenge and created the Visit Carlsbad Facebook Page to serve as a hub to find community event information, hotel deals, attraction updates and restaurant recommendations. Beyond simply bringing this all to one place, this page also rewarded its visitors with exclusive vacation deals. |
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Apr
1
2011
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Mindgruve Drives Visit Carlsbad Facebook Page to 20K Likes!
SAN DIEGO, CA – April 1, 2011 – At the start of September 2010, San Diego-based digital media firm, Mindgruve, implemented a new social media strategy for Visit Carlsbad that focused on providing engaging content and exclusive vacation deals. Seven months later, Mindgruve successfully brought the Visit Carlsbad Facebook Page up to 20,000 members and counting! Mindgruve and Visit Carlsbad worked together to provide relevant content that visitors and locals would find beneficial, including community event information, hotel deals, attraction updates, restaurant recommendations and more. Incorporating regular contests also increased page interaction while targeted Facebook ads helped reach new audiences. |
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Sep
29
2010
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Visit Carlsbad Renews Contract with Mindgruve
Improved online media efforts and increased awareness for Carlsbad, CA lead to extended partnership.San Diego, CA – September 29, 2010 – Following recent successes with a new website and increased online marketing efforts that have helped make Carlsbad, CA a top family travel and spa destination site in the United States, Visit Carlsbad has resigned with San Diego-based digital media firm, Mindgruve. Through improved search engine marketing, a user-centric website experience and a streamlined visitor conversion process, Mindgruve has helped guide curious travelers to Carlsbad, CA. Focusing on improved messaging and information-rich content, the updated Visit Carlsbad brand has become a recognizable online destination for valuable southern California travel tips and insights. “We have been extremely happy with the efforts that Mindgruve has put into our online marketing initiatives. We are confident they will continue to promote Carlsbad as a premier travel destination as we extend efforts into social media,” said Sam Ross, Visit Carlsbad Executive Director. Mindgruve has already started to increase Visit Carlsbad’s social media presence through website integration of Facebook “like” buttons, as well as a Facebook ad campaign and increased interaction across multiple social channels including Twitter, YouTube and Flickr. Future efforts will include online travel giveaways, custom travel applications and increased community connectivity for other Carlsbad businesses. “Our partnership with Visit Carlsbad has been very successful thus far and we are excited for what the future holds. Extending our online efforts into social media, Visit Carlsbad’s website will become the hub of local content and useful travel insights ranging from weekend getaways to group-based travel,” stated Chad Robley, Mindgruve CEO. About Visit Carlsbad |
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Feb
24
2010
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Mindgruve Launches New Visit Carlsbad Website Robust new site offers travelers details, deals and planning for their next SoCal vacation.SAN DIEGO,CA – February 24, 2010 – To provide visitors to the Carlsbad area of southern California with an easier travel planning experience, San Diego-based digital media agency, Mindgruve, recently launched a comprehensive, SEO optimized, conversion-driven and mobile friendly website for client, Visit Carlsbad. Featuring an easy-to-use Content Management System (CMS), the new website can be regularly updated to keep its content fresh and relevant to travelers. “We wanted to ensure that if you were interested in southern California, you were provided with all the information you would need in a single location online,” stated Mindgruve President, Chad Robley. With tools that include interactive maps, an events calendar and integrated hotel booking, planning full vacations can now be handled easily at VisitCarlsbad.com. Additionally, an updated design and social media integration have made the Visit Carlsbad brand more accessible to potential travelers. “From the minute people arrive at our site, we want them to experience Carlsbad. The new design along with the ability to connect, learn and share on Twitter, Facebook and Flickr gives them a taste of the hospitality and fun they’ll have when visiting,” explained Sam Ross, Visit Carlsbad Executive Director. Additionally, a travel blog provides an insider’s perspective on the best deals and activities for any type of traveler. A second phase of the site will soon follow and include additional points of interest such as last minute deal offers. It will also provide a user portal for hotels, restaurants and attractions to update their unique pages with upcoming specials and events. About Visit CarlsbadVisit Carlsbad is the Convention and Visitors Bureau for the Carlsbad area. It serves approximately 30 area hotels ranging from beach bungalows to luxury accommodations by presenting and promoting vacation ideas, packages, attractions and deals for the area. VisitCarlsbad.com. |
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Feb
1
2010
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Mindgruve Helps Carlsbad Achieve Top Tourism Performance in San Diego Region.
Visit Carlsbad shows impressive tourism numbers to start new year.SAN DIEGO,CA – February 1, 2010 – While the San Diego region experienced an 8.3% drop in 2009 room occupancy compared to 2008, the Carlsbad area has shown great promise for a better 2010 in the year’s first weeks. Of the regions in San Diego county, Carlsbad showed the strongest gain in occupancy rate over the first several weeks of of the new year at 6.5%. Carlsbad also saw the smallest decline in Average Daily Rate (ADR) at 1.8% and was the only area to post positive growth for Revenue Per Available Room (REVPAR) due to increased occupancy and minimal decline in ADR. “We believe the strong brand and outstanding presence that Mindgruve has helped us create online has allowed us to start 2010 with solid performance while other local and national markets still struggle,” stated Sam Ross, Visit Carlsbad Executive Director. About Visit CarlsbadVisit Carlsbad is the Convention and Visitors Bureau for the Carlsbad area. It serves approximately 30 area hotels ranging from beach bungalows to luxury accommodations by presenting and promoting vacation ideas, packages, attractions and deals for the area. VisitCarlsbad.com. |
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