By using innovative social media and marketing tactics, Sunfood’s online community increases by 100% in only four months.

SAN DIEGO,CA – September 13, 2010 – Through the use of online contests, unique content and exclusive deals, San Diego-based digital media firm, Mindgruve, has been able to push Sunfood’s Facebook Page past 75,000 engaged members.

Mindgruve has worked closely with Sunfood to create specific content targeted at the superfood community. Initiatives such as the weekly deals Facebook tab, exclusive educational content and weekly product giveaways have allowed members to remain engaged while also generating new users. “The Sunfood Facebook Page has greatly helped Sunfood increase its exposure to the health food community. With the innovations and content that Mindgruve has been able to generate, our Facebook page has become the core for a growing online superfood community,” explained Brian Bowers, Sunfood’s Director of Product Development.

In addition to the current features, Mindgruve is working to create new strategies and features to further engage the audience, which has an average of 300 people “liking” the page daily. These features will include increased promotional giveaways as well as new content and recipes from guest chefs and leaders within the raw food community.

“Sunfood has long been a leader within the raw food and healthy lifestyle communities. Their Facebook page has allowed them to continue their leadership role and provide a place for superfoodies to band together and share their healthy living experiences. Future initiatives, such as the ability to purchase foods in-tab, should only increase the engagement and interactivity for this group,” said Chad Robley, President of Mindgruve.

About Sunfood
Sunfood is the world’s leading provider of high-quality superfoods, including sustainable, organic and raw products. Distributing over 700 different products, their website has become the nucleus of the growing superfood global community. Sunfood also provides staff experts, educational materials and various other tools used for integrating the health benefits of superfoods into their patrons lifestyles. www.Sunfood.com

SAN DIEGO,CA – After a successful first year of sales growth with Mindgruve, Sunfood has decided to renew the San Diego, California-based digital media firm as their agency of record. “Mindgruve has been a perfect fit. Working with Chad and his team had an immediate impact on our business – sales are up 30% and our email database has doubled in size as a result of increased reach and traffic. They understand the booming superfood marketplace and have been extremely helpful in defining and targeting our audience,” stated Brian Bowers, Sunfood COO.

With one year under their belt, Mindgruve now looks to play an increasingly vital role in Sunfood’s operations and image. “Initially, we were brought in to help with their internet marketing strategy, but as the relationship evolved, we now drive all of their advertising and marketing campaigns,” said Chad Robley, Mindgruve President. He continued, “Moving forward, we will be doing product consulting and new packaging to fuse seamlessly with a complete brand overhaul. And, of course, we’ll continue to refine and increase the potency of our online marketing efforts to maximize ROI.”

The leader in the superfood marketplace, Sunfood is prepared to solidify their role as an expert and innovator of high quality superfood products. They plan to take the steps necessary to increase conversion and retention of site visitors through various community-building tactics, including a superfood-specific social network, events and an increased two-way dialog between Sunfood and their consumers. Brian Bowers explained, “superfoods are a lifestyle. With the help of Mindgruve, now we can more easily commit to engaging, educating and helping people integrate superfoods into their own lifestyle. In doing so, we will build and maintain a dedicated community that helps people love their health and love their life.”

About Sunfood

Sunfood is the world’s leading provider of high-quality superfoods, including sustainable, organic and raw products. Distributing over 1000 different products, their website has become the nucleus of the growing superfood global community. Sunfood also provides staff experts, educational materials and various other tools used for integrating the health benefits of superfoods into their patrons’ lifestyles. www.sunfood.com

San Diego, CA - Mindgruve, a leading advertising + interactive agency in San Diego, recently announced their partnership with Sunfood.com. Founder of Sunfood, David Wolfe, is a world renowned expert on the raw food lifestyle and has chosen to collaborate with Mindgruve as they expand their raw food empire.

David Wolfe is a visionary in the raw food industry and with his expertise and support, Sunfood has flourished to become one of the most recognizable all-natural food brands in the world. In keeping with the times, Sunfood is promoting environmental and social responsibility through their strictly implemented “green” business standards and innovative products. Mindgruve will be responsible for rebranding Sunfood.com, creating a new ecommerce strategy, designing their product packaging and handling all event marketing for Sunfood, amongst other things.

Sunfood has been providing people worldwide with quality products to enhance their health, create longevity and enable them to have the best day ever for over a decade. Since its inception in 1995, Sunfood has acquired a loyal clientele consisting of A-list celebrities and business professionals. Nutrient filled best-sellers like their truly raw cashews and cacao nibs have given consumers an alternate way to eat and live, without sacrificing good taste. The company is now looking to expand and plans on producing even more products and foods in their ongoing campaign to promote health and well-being to all people, everywhere.

The creative team at Mindgruve will be creating the SunFood site so that food-lovers will have free access to shop for SunFood items online while acquiring first hand knowledge about healthy eating from David Wolfe.