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Jan
29
2010
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Mindgruve Propels Sunfood to Record Holiday Season Sales.
Through a comprehensive holiday marketing campaign, Mindgruve drives record sales at Sunfood.comSAN DIEGO,CA – January 29, 2010 – Over the 2009 holiday season, San Diego-based digital media agency, Mindgruve, helped release new products, launch social media efforts, and unleash email and internet marketing campaigns that resulted in record sales for client, Sunfood.com. Starting in early November, Mindgruve helped introduce a series of new products and sales, all supported by email and paid search efforts, that engaged and activated Sunfood’s community. “The results were better than we could have expected. Our community responded to everything we were doing,” stated Brian Bowers, Sunfood’s Director of Product Development. He continued, “by providing organic and recycled material clothing, gift cards and unique holiday gift packages, customers saw the opportunity to promote and share their raw lifestyle with pride.” As Sunfood’s product offering grew, so did their marketing efforts. Targeted and timely emails were sent to promote deals that ranged from store-wide sales to special discounts on new products. Additionally, the Sunfood.com homepage was regularly updated with banner ads highlighting unique and new offerings. Finally, Sunfood launched a social media effort through Facebook and Twitter, to help guide gift purchases and share specials with their audience. “We knew the Sunfood audience was hungry for more – more information, more products, more interaction – so when we provided it through our efforts this holiday season, the results were obvious. Sales for November and December jumped 32% from last year, with an over 50% surge between Black Friday and Cyber Monday. We also saw a 55% increase in site visits and a 22% increase in page views,” explained Chad Robley, President of Mindgruve. Sunfood continues to see these numbers rise as they add more exclusive products, such as Maqui Berry Powder, and interact with the Sunfood community through social media channels. About SunfoodSunfood is the world’s leading provider of high-quality superfoods, including sustainable, organic and raw products. Distributing over 700 different products, their website has become the nucleus of the growing superfood global community. Sunfood also provides staff experts, educational materials and various other tools used for integrating the health benefits of superfoods into their patrons lifestyles. www.Sunfood.com |
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Jan
19
2010
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Help For Haiti
As we’re sure you already know, the horrifying tragedy in Haiti is growing worse by the day. And while we typically use this forum for business communication, today we wanted to share with you how we’ve partnered with one of our clients to help the relief efforts as well as invite you to get involved. Through our partnership and pro bono marketing efforts, we have created an opportunity where Sunfood.com will donate 10% of all sales to the International Rescue Committee this week (01/18/10-01/22/10). If you’re a raw and superfood lover or if you’re curious to try, now is the time. At no cost to you, a generous donation will be given to the IRC in an effort to prevent any further loss and suffering in Haiti. Please spread the word and encourage your loved ones to get involved in any capacity. It is through the strength and compassion of the world’s citizens that Haiti will thrive in the days to come. Thank you, |
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Dec
12
2008
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Mindgruve Collaborates with David Wolfe and Sunfood.comLeading advertising and interactive agency joins with raw food expert, David Wolfe, to expand Sunfood.comSan Diego, CA - Mindgruve, a leading advertising + interactive agency in San Diego, recently announced their partnership with Sunfood.com. Founder of Sunfood, David Wolfe, is a world renowned expert on the raw food lifestyle and has chosen to collaborate with Mindgruve as they expand their raw food empire. David Wolfe is a visionary in the raw food industry and with his expertise and support, Sunfood has flourished to become one of the most recognizable all-natural food brands in the world. In keeping with the times, Sunfood is promoting environmental and social responsibility through their strictly implemented “green” business standards and innovative products. Mindgruve will be responsible for rebranding Sunfood.com, creating a new ecommerce strategy, designing their product packaging and handling all event marketing for Sunfood, amongst other things. Sunfood has been providing people worldwide with quality products to enhance their health, create longevity and enable them to have the best day ever for over a decade. Since its inception in 1995, Sunfood has acquired a loyal clientele consisting of A-list celebrities and business professionals. Nutrient filled best-sellers like their truly raw cashews and cacao nibs have given consumers an alternate way to eat and live, without sacrificing good taste. The company is now looking to expand and plans on producing even more products and foods in their ongoing campaign to promote health and well-being to all people, everywhere. The creative team at Mindgruve will be creating the SunFood site so that food-lovers will have free access to shop for SunFood items online while acquiring first hand knowledge about healthy eating from David Wolfe. |
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