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Aug
19
2010
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Mindgruve Pushes SanDiego.com Facebook Page Past 50,000 MembersNetwork surpasses 50,000 through a combination of targeted advertising and local appeal.SAN DIEGO, CA – August 19, 2010 – Thanks to a string of successful social media initiatives, San Diego-based digital media firm, Mindgruve, has brought the SanDiego.com Facebook Page community to over 50,000 engaged members, doubling its membership in only two months. Mindgruve has used strategic posting techniques and targeted Facebook ads to boost SanDiego.com’s Facebook presence. Reaching tourists as well as San Diego residents past and present, community members can receive and discuss local news, event information and deals to help them get the most out of San Diego. Mindgruve also offers online contests such as the recent SanDiego.com photo contest, which encourages members to remain engaged with SanDiego.com’s Facebook community. “We are amazed by the growth over the last two months. Mindgruve’s knowledge of San Diego as well as their innovative marketing concepts have been key to the success of SanDiego.com in the social space,” said James Earwicker, President of SanDiego.com. Moving forward, Mindgruve will continue to develop new and unique features to keep the community engaged and encourage new users to “like” the Facebook page. Features such as the 100k giveaway, which to date has awarded over 30 prizes to community members, highlights Mindgruve’s continued commitment to SanDiego.com’s community growth. “When we started working with SanDiego.com, we knew that social media would be an important component to the site’s future success. With an average of over 400 new members a day, we feel that we have created an environment where San Diegans can communicate online, while also stimulating growth at SanDiego.com,” explained Chad Robley, President of Mindgruve. About SanDiego.com Filed Under:
Mindgruve Blog Search, Mindgruve Press and News, Mindgruve Successes
Tags: community, Facebook, marketing, sandiego.com, social media
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Jul
7
2010
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Mindgruve Powers Sunfood Facebook Page to 50,000 “Likes”Through a strategic social media campaign, Mindgruve increases superfood community to over 50,000 members in seven months.SAN DIEGO, CA – July 7, 2010 – Seven months after launching the Sunfood Facebook page, San Diego-based digital media firm, Mindgruve, has produced a series of key social media engagements to propel the online community, Facebook.com/Sunfood, to over 50,000 members. Closely collaborating with Sunfood, Mindgruve continues to improve their efforts by utilizing a custom-built weekly deals Facebook tab, weekly product sample giveaways, targeted Facebook ads, website display ads and email marketing. “This is a huge milestone for Sunfood and our online community. Mindgruve’s guidance and knowledge of this space has allowed our Facebook Page to become the hub for all conversations relating to raw foods and superfoods, and given us countless opportunities to directly connect with our consumers,” stated Brian Bowers, Sunfood’s Director of Product Development. With an average of 300 people joining the page daily, Mindgruve is actively working to create and implement additional features for Sunfood’s Facebook Page, including custom tabs that will give health-conscious individuals the ability to shop within Facebook, contribute to important topics of conversation and find recipes for their lifestyle. “Every day Sunfood is doing their part to share the benefits of a healthy lifestyle. With an average of over 600 monthly interactions, it’s clear that Sunfood’s page members are actively seeking this information. We’re eager to help Sunfood provide valuable insights through more integrated features, such as custom applications, as well as other exciting initiatives, including SunfoodTV and a Superfoods Community,” explained Chad Robley, President of Mindgruve. About Sunfood Filed Under:
Mindgruve Blog Search, Mindgruve Press and News, Mindgruve Successes
Tags: community, engagement, Facebook, interactive, social media, sunfood, superfoods |
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Jun
14
2010
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Mindgruve Drives SanDiego.com Facebook Page Past 25,000 Community MembersThrough targeted ads and contests, network surges to 25,000+ in under three monthsSAN DIEGO,CA – June 14, 2010 – Through a series of social media initiatives and actions, San Diego-based digital media firm, Mindgruve, pushed the SanDiego.com Facebook Page to over 25,000 highly-engaged community members in just under three months. Strengthening SanDiego.com’s Facebook presence with strategic posting techniques and online giveaways, Mindgruve continues to support community growth through targeted Facebook ads that maintain both national and local appeal. “We couldn’t be happier! Mindgruve’s innovative ideas and knowledge of this space have been an integral part of our success,” explained James Earwicker, President of SanDiego.com. As more people continue to “Like” the Facebook Page, Mindgruve is developing additional features to further engage and interact with them, including easy access to local news stories, events and deals, all within the Facebook environment. In addition, Mindgruve will continue to help SanDiego.com leverage online contests, encouraging members to share their San Diego stories, experiences and photos.Currently, though the 100K Giveaway, Mindgruve has awarded over 25 local prizes to community members that range from San Diego Fair passes to free hotel stays. “SanDiego.com’s community growth is running parallel with the level of engagement we’ve seen. About 350 people are joining the page every day, and daily interactions are keeping pace. Through strategic growth, we have, and will continue to, create an environment that community members use as their first stop to connect, share and learn about everything San Diego,” stated Chad Robley, President of Mindgruve. About SanDiego.com Filed Under:
Mindgruve Blog Search, Mindgruve Press and News, Mindgruve Successes
Tags: Facebook, san diego, sandiego.com, social media, tactics |
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Jun
3
2010
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Mindgruve is Hiring: Part-Time Junior Copywriter/Social Media AssistantMindgruve is a leading digital media agency located in downtown San Diego, CA in a loft-style, open workspace environment that promotes new ideas and empowers its employees to spearhead innovative, quality work that gets results for clients. Mindgruve is seeking a motivated, reliable, organized and flexible individual to serve as a Junior Copywriter/Social Media Assistant. The ideal candidate will be comfortable and adept at self-management, possess strong written communication skills, have experience in all major social media platforms, have interactive agency experience or similar, and is looking for a long-term, prosperous and challenging career. Responsibilities Will Include:
Candidate Requirements:
Bonus If:
Compensation commensurate with experience. This is an in-house position. No headhunters, contractors, freelancers, overseas agents or professional job hoppers will be considered. To be considered for this job, qualified candidates must submit a cover letter, resume and salary requirements to careers@mindgruve.com Filed Under:
Mindgruve Blog Search, Mindgruve Careers
Tags: advertising, career, copywriter, job, marketing, PR, social media |
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May
20
2010
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Social Media Measurement: Company-specific Goals Determine Best KPIsLet’s face it, since the emergence of social media, marketers have been struggling to find the best ways to measure whether or not their investment in it is paying off. With all the simple measurement tools available, emphasis continues to be placed on baseline ROI and industry-standard Key Performance Indicators (KPIs). However, we cannot forget that the value of social media isn’t simply based on standard measures, it’s about meeting your defined strategic goals. By focusing on how your creative intends to engage your audience, you can discover company-defined KPIs that reveal true social media success. Cory Treffiletti hit the nail on the head when he explained that “the industry can provide guidance, but it can’t do the work for you.” Due to the importance placed on ROI and lack of focus on each individual company’s defined goals for their social media strategy, marketers are flocking to various measurement tools to utilize metrics they’ve been told are important. It’s an issue of standard measurement versus customized KPIs, such as positive brand endorsements regarding a product launch or link sharing regarding new customer care initiatives. Although certain tools can be useful in tracking basic metrics, such as interactions and community size, defining social media success beyond that is up to you! For example, Vitrue’s Social Page Evaluator tool, which estimates the dollar value of a Facebook page based on a variety of metrics, is just that – a tool. It measures a small, ROI-focused piece of the larger puzzle. The problem is that it’s giving companies the opportunity to neglect what is important, the true value and overview of their efforts, and what will actually impact their success. And While Vitrue admits that their Evaluator won’t give a well-rounded success measure of any page, baseline ROI still appears to be the driving force for measurement considering 27,000 Facebook pages were evaluated within the first 36 hours of launch. We’re not knocking tools that help measure the value or size of your social presence. What we’re saying is that the industry can’t tell you what is important for tracking YOUR success. It’s time to look at your current social strategies and define the goals that serve your needs. Keeping these goals in mind, you will be able to handpick the KPIs to use when monitoring if you’re achieving what you set out to do. As social media continues to change, it will be up to you to determine the metrics most relevant to properly tracking your brand’s investment in social media. Filed Under:
Mindgruve Insights and Best Practices
Tags: KPI, measurement, metrics, ROI, social media, strategy |



