Jan
3
2012

Mindgruve is Hiring: Full-Time Social Media Expert

Mindgruve is a leading digital media agency located in downtown San Diego in a loft-style, open workspace environment that promotes new ideas and empowers its employees to spearhead innovative, quality work that gets results for clients.

We’re looking for a Social Media Expert who is skilled and knowledgeable in social media strategies and best practices, leading management tools, campaign concepts and use cases. This person should have hands-on experience in growing online communities (i.e. fans, followers, blog readers, etc.) and possess a keen understanding of the best tools and tactics to measure growth and engagement.

We need a person with:

  • 2-4 years of social media experience
  • Background in PR, communications, or marketing
  • Strong understanding and use of social media channels, including Facebook, Twitter, and Google+
  • Excellent verbal and written communications skills, with a keen ability to engage in meaningful conversations, both online and off
  • Ability to meet tight deadlines and work under high pressure
  • Strong interpersonal skills

What you’ll do here:

  • Strategize, develop and execute social media programs that support business goals for clients
  • Seek new promotional opportunities, management and campaign tools
  • Strategize, develop and execute social media programs for the agency
  • Initiate, build and maintain positive relationships with social media influencers
  • Measure social media programs; analyze and assess the effectiveness of projects and campaigns
  • Educate clients on best practices that make the most sense for their needs, NOT just what everyone else is doing
  • Share and educate internal team members on tools and processes that will help accomplish client objectives
  • Create innovative campaigns that grow social communities and engage users
  • Maintain client social channels as needed, i.e. research content, post relevant content on appropriate social channels, continue conversations with engaged users, etc.
  • Maintain brand reputations by responding to and managing negative comments

Compensation commensurate with experience. This is an in-house position. No headhunters, contractors, freelancers, overseas agents, or professional job hoppers will be considered.

Qualified candidates MUST email a cover letter, resume and salary history and requirements to careers@mindgruve.com, with “Social Media Expert” in the subject line.

Oct
19
2011

Why You Should Integrate Email + Social Media Marketing

There has been lots of social media buzz lately, especially with the release of Google+ and Facebook’s redesigned layout announcement. But, let’s not forget about good old email. We’re sure a good number of you reading this blog post got here through our e-newsletter. Believe it or not, it’s still effective and your marketing efforts will be more well-rounded if you integrate it with social media.

In a survey from StrongMail, email and social media were the top two areas marketers planned to increase spending in 2011. This being their harmonious relationship of direct response and organic communities. Social media’s power lies in creating awareness and reaching out to new customers, while email strengthens those relationships giving that extra personal touch to drive a sale.

When consumers subscribe, they’ve given you permission to leverage them because they’re truly interested in your brand. In addition, email can hold more content and sits in the inbox. As opposed to social media, the posts are brief and a user’s newsfeed is constantly updated.
More awesomeness ahead »

Oct
3
2011

The New Facebook & 6 Implications For Your Business

Facebook has grown to be the thousand pound gorilla in the social networking world with statistics to prove it, but even with that success they decided to make some big changes. These are the biggest changes they have made since their launch and there are big implications for businesses involved both in the short and long term.

Some claim that these new changes will transform social media forever. On the other side, PC Magazine reports that 86% of Facebook users don’t like the redesign. If Facebook’s new changes fail, it won’t be because of a lack of effort. Zuckerberg said in his keynote presentation at the F8 conference that they have been working on these new changes for the past year.

Summary of the Main Changes

There is already much discussion in the blogosphere detailing the specific features that have been changed. Below is a quick summary:

More awesomeness ahead »

Aug
16
2011

A Mindgruve Review: Google+ is a Plus

In June, Google’s navigation bar got a new look as part of the release of their own social network called Google+, which is supposed to be an extension of Google. Hence, the plus sign and why the navigation bar appears in some of their other products.

Many articles have dubbed it as, “Google’s answer to Facebook” or even a “Facebook Killer.” According to comScore, Google+ already hit 20 million visitors, while Facebook and Twitter took 2 years to reach 10 million. The reason Google+ was able to reach this number rapidly was because of the credibility behind its name, the substantial amount of Gmail users they reached out to, and not to mention all the work Facebook and Twitter did to introduce social networking.

At this point, it’s too early to make any predictions of Google+ overtaking Facebook. However, it does have a lot of potential to be an alternative based on its features and plans for growth. Most importantly, Google has taken initiative to capitalize on the effect social has on search, which is a good reason to keep an eye on it as it improves.
More awesomeness ahead »

Apr
1
2011

Mindgruve Drives Visit Carlsbad Facebook Page to 20K Likes!


Providing informative content and utilizing a strong social media strategy, Visit Carlsbad’s Facebook community reaches 20K+ in less than one year.

SAN DIEGO, CA – April 1, 2011 – At the start of September 2010, San Diego-based digital media firm, Mindgruve, implemented a new social media strategy for Visit Carlsbad that focused on providing engaging content and exclusive vacation deals. Seven months later, Mindgruve successfully brought the Visit Carlsbad Facebook Page up to 20,000 members and counting!

Mindgruve and Visit Carlsbad worked together to provide relevant content that visitors and locals would find beneficial, including community event information, hotel deals, attraction updates, restaurant recommendations and more. Incorporating regular contests also increased page interaction while targeted Facebook ads helped reach new audiences.
More awesomeness ahead »