Mar
1
2010

Mindgruve Drives Sunfood’s Facebook Community Over 10,000 Fans

Sunfood Facebook

Through an integrated social media campaign, Mindgruve increases raw lifestyle community to 10,000+ fans in 45 days.


SAN DIEGO,CA – February 25, 2010 – Starting 2010 with the goal of increased customer engagement for client, Sunfood, San Diego-based digital media firm, Mindgruve, launched a robust social media effort that included exclusive promotions, topical interactions and a special donation program for the Haiti relief efforts to propel Sunfood as the leading Facebook community for raw foodists.

In only 45 days, Sunfood’s fan page, Facebook.com/Sunfood, surpassed the 10,000 fan mark and continues to see over 300 new fans join daily. Supported by targeted Facebook ads, website display ads and email marketing, Mindgruve has involved Sunfood’s community on a new level. “Everyone could see the potential for success and Mindgruve made it a reality. Through their efforts, support for the page is growing with every interaction. The recipe submissions, photo sharing and personal recommendations show just how collaborative this group is,” explained Brian Bowers, Sunfood’s Director of Product Development.

Coupled with new product offerings, enhanced email marketing strategies and exclusive offerings, Mindgruve developed a comprehensive forum where raw foodists and health advocates alike can share common experiences, best practices and helpful tips. In addition, Mindgruve created new branded tabs to launch important initiatives, such as the “Sunfood for Haiti” donation program, which helped to raise over $6,000 for victims of the devastating earthquake.

“With the abundance of information, products and studies about the raw food lifestyle, we knew it was time to provide consumers with an in-depth location to discuss the latest trends, news and products, and it’s paid off. Interactions are over 400 each week and we have yet to reach ceiling in fan additions. This also translates into increased traffic and sales on Sunfood.com as well as more phone orders being placed,” stated Chad Robley, President of Mindgruve.

As Sunfood’s fan page continues to grow, Mindgruve and Sunfood work to develop premiere programs that allow shopping within Facebook, encourage more raw foodists to interact and evolve their lifestyle, and offer special online deals.

About Sunfood

Sunfood is the world’s leading provider of high-quality superfoods, including sustainable, organic and raw products. Distributing over 700 different products, their website has become the nucleus of the growing superfood global community. Sunfood also provides staff experts, educational materials and various other tools used for integrating the health benefits of superfoods into their patrons lifestyles. www.Sunfood.com


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Sep
21
2009

Sunfood Renews Agency of Record Contract with Mindgruve

Successful marketing strategy and sales growth lead to evolving superfood partnership.

SAN DIEGO,CA – After a successful first year of sales growth with Mindgruve, Sunfood has decided to renew the San Diego, California-based digital media firm as their agency of record. “Mindgruve has been a perfect fit. Working with Chad and his team had an immediate impact on our business – sales are up 30% and our email database has doubled in size as a result of increased reach and traffic. They understand the booming superfood marketplace and have been extremely helpful in defining and targeting our audience,” stated Brian Bowers, Sunfood COO.

With one year under their belt, Mindgruve now looks to play an increasingly vital role in Sunfood’s operations and image. “Initially, we were brought in to help with their internet marketing strategy, but as the relationship evolved, we now drive all of their advertising and marketing campaigns,” said Chad Robley, Mindgruve President. He continued, “Moving forward, we will be doing product consulting and new packaging to fuse seamlessly with a complete brand overhaul. And, of course, we’ll continue to refine and increase the potency of our online marketing efforts to maximize ROI.”

The leader in the superfood marketplace, Sunfood is prepared to solidify their role as an expert and innovator of high quality superfood products. They plan to take the steps necessary to increase conversion and retention of site visitors through various community-building tactics, including a superfood-specific social network, events and an increased two-way dialog between Sunfood and their consumers. Brian Bowers explained, “superfoods are a lifestyle. With the help of Mindgruve, now we can more easily commit to engaging, educating and helping people integrate superfoods into their own lifestyle. In doing so, we will build and maintain a dedicated community that helps people love their health and love their life.”

About Sunfood

Sunfood is the world’s leading provider of high-quality superfoods, including sustainable, organic and raw products. Distributing over 1000 different products, their website has become the nucleus of the growing superfood global community. Sunfood also provides staff experts, educational materials and various other tools used for integrating the health benefits of superfoods into their patrons’ lifestyles. www.sunfood.com


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Dec
12
2008

Mindgruve Collaborates with David Wolfe and Sunfood.com

Leading advertising and interactive agency joins with raw food expert, David Wolfe, to expand Sunfood.com

San Diego, CA - Mindgruve, a leading advertising + interactive agency in San Diego, recently announced their partnership with Sunfood.com. Founder of Sunfood, David Wolfe, is a world renowned expert on the raw food lifestyle and has chosen to collaborate with Mindgruve as they expand their raw food empire.

David Wolfe is a visionary in the raw food industry and with his expertise and support, Sunfood has flourished to become one of the most recognizable all-natural food brands in the world. In keeping with the times, Sunfood is promoting environmental and social responsibility through their strictly implemented “green” business standards and innovative products. Mindgruve will be responsible for rebranding Sunfood.com, creating a new ecommerce strategy, designing their product packaging and handling all event marketing for Sunfood, amongst other things.

Sunfood has been providing people worldwide with quality products to enhance their health, create longevity and enable them to have the best day ever for over a decade. Since its inception in 1995, Sunfood has acquired a loyal clientele consisting of A-list celebrities and business professionals. Nutrient filled best-sellers like their truly raw cashews and cacao nibs have given consumers an alternate way to eat and live, without sacrificing good taste. The company is now looking to expand and plans on producing even more products and foods in their ongoing campaign to promote health and well-being to all people, everywhere.

The creative team at Mindgruve will be creating the SunFood site so that food-lovers will have free access to shop for SunFood items online while acquiring first hand knowledge about healthy eating from David Wolfe.


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