Sep
25
2009

San Diego North Signs Internet Marketing Deal with Mindgruve

Over 300 hotels look to use interactive marketing to capitalize on mini-vacation trend this fall

SAN DIEGO, CA – In an effort to bolster tourism in a struggling economy, San Diego North has chosen to partner with San Diego, California-based digital media firm, Mindgruve. “We were looking for someone who could maximize our dollars and stimulate hotel occupancy. We have one of the greatest vacation areas in the country, if not world, so we wanted to make sure people found us on the internet when they were searching for vacation deals,” explained San Diego North Director of Marketing, Barbara Bovee. She continued “Mindgruve has a great track record of creating results-driven campaigns and that is exactly what we’re looking for.”

Focusing on travelers within driving distance of San Diego, Mindgruve is rolling out a comprehensive internet marketing plan that targets areas such as Phoenix, Las Vegas and Los Angeles, and encourages their residents to get away to San Diego’s northern coastline. “We’ve already implemented rich media ads, behavioral targeting and retargeting, as well as instituted an aggressive email marketing plan – all based around the trend of mini-vacations. The average vacation stay for people right now is only 1.8 days, so we want to make sure visitors make the most of everything our area has to offer in that time,” stated Chad Robley, Mindgruve President.

Looking to further engage active travelers, Mindgruve has also developed a Facebook fan page and Twitter account, which allows would-be vacationers to get a first-hand look at everything that is available to them. Barbara Bovee elaborated, “to us, it made perfect sense. Travel is often a very social thing to do. Not just during a trip, but also while planning it and then telling everyone about it afterwards. Through our social media presence, we’ve created a forum specific to our area where consumers can get the latest deals as well as share or plan their next adventure.”

About San Diego North

The San Diego North Convention and Visitors Bureau represents approximately 300 hotels spanning from La Jolla to Oceanside. By combining the efforts of these hotels to offer a cohesive message, San Diego North engages and incites travelers to explore the northern San Diego coastline and all the amenities it offers. www.sandiegonorth.com


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Jan
14
2009

Carlsbad BID Signs Tourism Marketing Deal with Mindgruve

Marketing and Internet Media Company tasked with developing new Carlsbad brand and “heads in beds” strategy

CARLSBAD, CA - Mindgruve, a San Diego-based advertising+interactive marketing firm, announced today they have signed a contract with the Carlsbad BID [Business Improvement District: responsible for improving Carlsbad's tourism market share in Southern California]. As part of the agreement, Mindgruve will be developing a brand platform, logo, and print collateral campaign. However, the primary focus of the marketing investment dollars will be allocated to the internet strategy, microsites, paid search, search optimization, affiliate marketing, social media, and email marketing portion of the agreement.

This partnership was created to jump start Carlsbad tourism in light of the recent downturn in the economy and tourism market. “Carlsbad is home to some of the word’s finest hotels, resorts, golf courses, beaches, and attractions,” says Reint Reinders, President of Reint Reinders & Associates, the consulting firm for the Carlsbad BID. “We will be actively pursuing families who are seeking hotel and attraction deals and packages within several regional feeder markets including Southern California and Arizona.”

Mindgruve plans to develop a series of highly targeted micro websites to promote Carlsbad destination-centric family package deals. “This campaign will be centered around search marketing to families looking to drive relatively short distances for a vacation at a reduced price”, says Chad Robley, President of Mindgruve. “The combination of a world class family destination and value-based marketing approach provides a great opportunity for families to explore Carlsbad.”


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Dec
12
2008

Mindgruve Collaborates with David Wolfe and Sunfood.com

Leading advertising and interactive agency joins with raw food expert, David Wolfe, to expand Sunfood.com

San Diego, CA - Mindgruve, a leading advertising + interactive agency in San Diego, recently announced their partnership with Sunfood.com. Founder of Sunfood, David Wolfe, is a world renowned expert on the raw food lifestyle and has chosen to collaborate with Mindgruve as they expand their raw food empire.

David Wolfe is a visionary in the raw food industry and with his expertise and support, Sunfood has flourished to become one of the most recognizable all-natural food brands in the world. In keeping with the times, Sunfood is promoting environmental and social responsibility through their strictly implemented “green” business standards and innovative products. Mindgruve will be responsible for rebranding Sunfood.com, creating a new ecommerce strategy, designing their product packaging and handling all event marketing for Sunfood, amongst other things.

Sunfood has been providing people worldwide with quality products to enhance their health, create longevity and enable them to have the best day ever for over a decade. Since its inception in 1995, Sunfood has acquired a loyal clientele consisting of A-list celebrities and business professionals. Nutrient filled best-sellers like their truly raw cashews and cacao nibs have given consumers an alternate way to eat and live, without sacrificing good taste. The company is now looking to expand and plans on producing even more products and foods in their ongoing campaign to promote health and well-being to all people, everywhere.

The creative team at Mindgruve will be creating the SunFood site so that food-lovers will have free access to shop for SunFood items online while acquiring first hand knowledge about healthy eating from David Wolfe.


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Jul
18
2008

Mindgruve Hires Former PGA Tour Executive

Mindgruve’s latest hire brings big media brand experience to it’s fast growing company

San Diego, CA - Mindgruve, a San Diego-based interactive and advertising firm, has announced the addition of Michael Garten. In this position, Mr Garten will serve as the Vice President of Business Development responsible for creating new client partnerships and channel sales. Mr. Garten will be focusing his efforts on creating relationships with companies seeking to grow their revenues through internet marketing and integrated advertising campaigns.

Mr. Garten has over 20 years of marketing and strategic partnership experience working in sports marketing and special events at USC, the NBA and PGA TOUR. He began his career at USC in the Athletics and Recreation Departments’ as the Director of Special Events. He was part of the original MTV Rock ‘n Jock project management team.

Mr. Garten left USC in 1994 to pursue a career at the National Basketball Association as the Director of Special Events. Primary special events were NBA All-Star Weekend, NBA Draft and the McDonald’s Championship. Mr. Garten left the NBA in 1999 to pursue a career at the PGA TOUR as the Executive Director of the World Golf Championships – Accenture Match Play Championship.

Mr. Garten will be heading up Mindgruve’s new Irvine office while continuing to work with existing San Diego and Orange County clientele. His broad experience working with major media brands will allow him to effectively advise companies on how to identify market opportunities, drive business and market share.


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