InteractiveDaySanDiego.com - before the redesign.

The new concept coming together.

Our mood boards

The NEW InteractiveDaySanDiego.com

We also created a mobile site for those who are on the go.

Visit InteractiveDaySanDiego.com today!

Mindgruve makes San Diego Ad Club’s Interactive Day website interactive!

SAN DIEGO, CA – March 31, 2011 – Mindgruve, a San Diego-based digital media firm and proud sponsor of IDSD 2011, took the lead in redesigning this year’s IDSD website. Incorporating new user trends, creative web design techniques and pure awesomeness, Mindgruve’s redesign strategy challenges outdated functionality and embraces new hardware technology while pushing the limits of the interactive web experience geared toward event attendees.

Aimed at keeping the site’s key content on one scrollable page, while also working toward conversions and high-level content clicks, an intuitive, yet unexpected “funnel” approach was implemented in the redesign. Clean web design trends and user needs were kept in mind by focusing the creative on a casual, spontaneous and edgy illustrative look that delivers the information in an entertaining way without overwhelming the user.

Using only jQuery 1.5, HTML5, CSS3, JavaScript, @font-face technology and absolutely no flash, the most clever thing a user will experience is the interactive animation and contrasting rollovers that send users the main call to action in stages; “Save the Date” rolls into “Register Now” as the event date approaches. Additionally, the user can scroll the page at their leisure or be taken to the four key areas – Register, Speakers, Schedule and Become a Sponsor.

Mindgruve takes it one step further for those using mobile devices. To reflect the conference theme (which is interactivity – just in case anyone was confused), the mobile site will encourage smart phone users to stay connected and engaged during IDSD with real-time tweets, likes, comments, directions, session schedule and more, making it a truly interactive experience.

Less than a month after launch, the site is already gaining recognition as users tweet and comment on the great use of HTML5 and web design. Mindgruve CEO, Chad Robley, states “This project pushed Mindgruve’s ingenuity and the limits of creativity. It’s one of our best works yet!”

About San Diego Ad Club
The San Diego Ad Club is San Diego’s oldest continually operating business association. They strive to provide their members and the entire San Diego advertising community with programs that provide the competitive advantage they need to advance their careers and their businesses. www.sandiegoadclub.com

Premier, user-friendly site extends Indianapolis Scale’s reputation for top notch products and services.

SAN DIEGO,CA – July 9, 2010 – To provide visitors with a better experience and streamlined service process, San Diego-based digital media firm, Mindgruve, launched a new website for the Midwest’s leading scale and force measurement company, Indy Scale.

Using improved navigation, increased product information, and highlighted features such as 24/7 emergency service and online quoting, Mindgruve has provided Indianapolis Scale with a clear conversion path for their existing clients and potential customers. In addition, the new website possesses an updated design and improved search engine optimization (SEO) to help users quickly locate and engage with Indianapolis Scale online.

Mindgruve has also initiated a new email marketing campaign for Indy Scale to provide timely updates regarding customer deals, new services and industry news. These emails will provide a periodic reminder of how businesses can utilize Indy Scale’s services to improve productivity and profitability.

“Indy Scale provides an unmatched offering in their market segment,” Stated Chad Robley, President of Mindgruve. He continued, “leveraging their reputation for service and quality products, we were able to create an interactive environment to drive sales and revenue.”

About Indianapolis Scale
Established in 1985, Indy Scale is the leading scale and force measurement company in the Midwest. Their reputation for quality work is built on providing prompt, professional service, and state-of-the art equipment to maximize their client’s productivity and profitability. www.IndyScale.com

Robust new site offers travelers details, deals and planning for their next SoCal vacation.

SAN DIEGO,CA – February 24, 2010 – To provide visitors to the Carlsbad area of southern California with an easier travel planning experience, San Diego-based digital media agency, Mindgruve, recently launched a comprehensive, SEO optimized, conversion-driven and mobile friendly website for client, Visit Carlsbad.

Featuring an easy-to-use Content Management System (CMS), the new website can be regularly updated to keep its content fresh and relevant to travelers. “We wanted to ensure that if you were interested in southern California, you were provided with all the information you would need in a single location online,” stated Mindgruve President, Chad Robley. With tools that include interactive maps, an events calendar and integrated hotel booking, planning full vacations can now be handled easily at VisitCarlsbad.com.

Additionally, an updated design and social media integration have made the Visit Carlsbad brand more accessible to potential travelers. “From the minute people arrive at our site, we want them to experience Carlsbad. The new design along with the ability to connect, learn and share on Twitter, Facebook and Flickr gives them a taste of the hospitality and fun they’ll have when visiting,” explained Sam Ross, Visit Carlsbad Executive Director. Additionally, a travel blog provides an insider’s perspective on the best deals and activities for any type of traveler.

A second phase of the site will soon follow and include additional points of interest such as last minute deal offers. It will also provide a user portal for hotels, restaurants and attractions to update their unique pages with upcoming specials and events.

About Visit Carlsbad

Visit Carlsbad is the Convention and Visitors Bureau for the Carlsbad area. It serves approximately 30 area hotels ranging from beach bungalows to luxury accommodations by presenting and promoting vacation ideas, packages, attractions and deals for the area. VisitCarlsbad.com.

SAN DIEGO,CA – January 14, 2010 – Warson Capital Partners, a respected national financial services firm, recently partnered with Mindgruve to develop and launch a new branded website. Despite the challenging economic times, their measured and progressive efforts in investment banking, private equity and wealth management are clearly outlined for interested investors.

Launched for 2010, the new Warson Capital website, which includes a new logo and corporate identity, provides an updated look as well as gives existing and potential clients an opportunity to easily access Warson Capital’s business initiatives – a key goal as Mindgruve developed the new branded site to drive client engagements.

“Warson Capital offers financial services, which support a large clientele base that continues to grow. The new site allows them to showcase their expertise and connect with new customers while also providing customer service that assists and maintains strong client relationships,” says Chad Robley, Mindgruve President.

In addition to creating Warson Capital’s website, Mindgruve developed an advanced file management tool which provides clients with the ability to easily upload and manage documents within the website for a streamlined, all-inclusive financial experience with Warson Capital Partners.

About Warson Capital Partners

Warson Capital Partners serves the capital needs of emerging growth companies. Specializing in investment banking, private equity and wealth management in a variety of industries such as banking, insurance, healthcare services and more, Warson Capital’s focus is on the Midwest region while also assisting international clients. www.warsoncapital.com.

New brand platform and website lay groundwork for successful, forward-thinking marketing initiatives.

SAN DIEGO, CA – December 31, 2009 – Heritage Pioneer Corporate Group (HPCG), a long-standing industry leader in packaging, manufacturing and shipping needs, recently aligned with Mindgruve to strengthen the company’s online presence through an invigorated brand and improved customer experience.

Mindgruve was tasked with repositioning HPCG atop their industry and providing the tools necessary to maintain that position. To provide a streamlined foundation, Mindgruve developed a brand platform, including a new logo and color story, which served as the starting point for all other marketing development.

Mindgruve continued HPCG’s evolution by creating a single website that functioned seamlessly across all 18 locations. Additionally, it includes a Content Management System, Flash integration and Search Engine Optimization to ensure HPCG stays top of mind for existing and potential business partners.

Once launched, Mindgruve helped drive traffic to the new content-rich site through paid search and email marketing tactics. “It was important to keep in mind the extensive amount of information passing from HPCG to their customers. Developing a new approach to their brand, digital and marketing strategies gives them a leg up on the competition,” explained Chad Robley, Mindgruve President.

Mindgruve, capitalizing on HPCG’s status as an innovator, also made sure their key advancements, such as sustainable packaging, would be easily integrated into the site and scaled as they continue to grow.

“Mindgruve’s drive to generate an action plan that would introduce us to new customers and strengthen existing relationships has solidified us as the industry leader,” said Bill Bumstead, Heritage Pioneer Corporate Group Chief Marketing Officer.

About Heritage Pioneer Corporate Group

For 30 years, Heritage Pioneer Corporate Group has worked to find innovative and efficient packaging solutions for the industrial, retail, moving and storage industries. Heritage Pioneer Corporate Group aids in every step from design and manufacturing to fulfillment and storage. They specialize in creative, durable and sustainable packaging options for a variety of needs. www.hpcorporategroup.com