Sep
25
2009

San Diego North Signs Internet Marketing Deal with Mindgruve

Over 300 hotels look to use interactive marketing to capitalize on mini-vacation trend this fall

SAN DIEGO, CA – In an effort to bolster tourism in a struggling economy, San Diego North has chosen to partner with San Diego, California-based digital media firm, Mindgruve. “We were looking for someone who could maximize our dollars and stimulate hotel occupancy. We have one of the greatest vacation areas in the country, if not world, so we wanted to make sure people found us on the internet when they were searching for vacation deals,” explained San Diego North Director of Marketing, Barbara Bovee. She continued “Mindgruve has a great track record of creating results-driven campaigns and that is exactly what we’re looking for.”

Focusing on travelers within driving distance of San Diego, Mindgruve is rolling out a comprehensive internet marketing plan that targets areas such as Phoenix, Las Vegas and Los Angeles, and encourages their residents to get away to San Diego’s northern coastline. “We’ve already implemented rich media ads, behavioral targeting and retargeting, as well as instituted an aggressive email marketing plan – all based around the trend of mini-vacations. The average vacation stay for people right now is only 1.8 days, so we want to make sure visitors make the most of everything our area has to offer in that time,” stated Chad Robley, Mindgruve President.

Looking to further engage active travelers, Mindgruve has also developed a Facebook fan page and Twitter account, which allows would-be vacationers to get a first-hand look at everything that is available to them. Barbara Bovee elaborated, “to us, it made perfect sense. Travel is often a very social thing to do. Not just during a trip, but also while planning it and then telling everyone about it afterwards. Through our social media presence, we’ve created a forum specific to our area where consumers can get the latest deals as well as share or plan their next adventure.”

About San Diego North

The San Diego North Convention and Visitors Bureau represents approximately 300 hotels spanning from La Jolla to Oceanside. By combining the efforts of these hotels to offer a cohesive message, San Diego North engages and incites travelers to explore the northern San Diego coastline and all the amenities it offers. www.sandiegonorth.com


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Aug
25
2009

SanDiego.com & Mindgruve Announce New Partnership

SanDiego.com selects San Diego-based MIndgruve to develop their new brand and online community.

SAN DIEGO,CA – Community information portal SanDiego.com has selected premiere San Diego-based integrated marketing agency Mindgruve as a strategic partner in developing their new brand and online community.  “Everyone here at SanDiego.com is excited to be working with Chad Robley and Mindgruve on this project. Our branding and the presentation on our site is critical to the success of our company’s growth in the future. Mindgruve has strong marketing experience with a rare combination of technical ability to help us pull it off.” says James Earwicker, CEO of SanDiego.com.

Mindgruve’s technology and digital marketing expertise, combined with a long track record of Internet marketing success was a key factor in SanDiego.com’s decision to partner with Mindgruve. SanDiego.com publisher and founder Mark Burgess says, “Mindgruve gets what the online space is about, both from a technical and marketing vantage point. That will make our collaboration much more efficient and productive than when we were working with marketers that didn’t understand how people operate online or programmers that didn’t understand how branding influences design. This is going to be fun.”

Mindgruve and SanDiego.com have great expectations for the new brand and look forward to it becoming the dominant source for local news and information in the online space. Mindgruve president Chad Robley states, “We are very excited about partnering with SanDiego.com. With local newspaper readership in dramatic decline, the San Diego community will look to more convenient, robust online sources for their local news, sports, lifestyle, classifieds, entertainment, and social media.” Robley believes that SanDiego.com will become a model for how people get local information in the future, “The way people are consuming media is changing and evolving at warp speed. Local media channels like SanDiego.com will be the beneficiaries of such dynamic trends. We feel like SanDiego.com is well positioned to be not only the leading San Diego community and information resource but also the number one geo domain destination in the United States.”


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Jan
14
2009

Carlsbad BID Signs Tourism Marketing Deal with Mindgruve

Marketing and Internet Media Company tasked with developing new Carlsbad brand and “heads in beds” strategy

CARLSBAD, CA - Mindgruve, a San Diego-based advertising+interactive marketing firm, announced today they have signed a contract with the Carlsbad BID [Business Improvement District: responsible for improving Carlsbad's tourism market share in Southern California]. As part of the agreement, Mindgruve will be developing a brand platform, logo, and print collateral campaign. However, the primary focus of the marketing investment dollars will be allocated to the internet strategy, microsites, paid search, search optimization, affiliate marketing, social media, and email marketing portion of the agreement.

This partnership was created to jump start Carlsbad tourism in light of the recent downturn in the economy and tourism market. “Carlsbad is home to some of the word’s finest hotels, resorts, golf courses, beaches, and attractions,” says Reint Reinders, President of Reint Reinders & Associates, the consulting firm for the Carlsbad BID. “We will be actively pursuing families who are seeking hotel and attraction deals and packages within several regional feeder markets including Southern California and Arizona.”

Mindgruve plans to develop a series of highly targeted micro websites to promote Carlsbad destination-centric family package deals. “This campaign will be centered around search marketing to families looking to drive relatively short distances for a vacation at a reduced price”, says Chad Robley, President of Mindgruve. “The combination of a world class family destination and value-based marketing approach provides a great opportunity for families to explore Carlsbad.”


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Aug
6
2008

Auction Network Renews Contract with Mindgruve

Tulsa, OK - The Auction Network recently renewed their contract with Mindgruve to lead their Search Engine Optimization and Pay Per Click Campaigns. The scope included interactive strategy, search engine optimization, content development, and a pay per click campaign. Mindgruve estimates that they drove nearly 900,000 unique visitors to their microsites over a 3 month period. Terms of the new agreement were not disclosed.

The Auction Network is an entertainment platform where buyers meet sellers and those on the sidelines are mesmerized and entertained. Unlike static shopping channels, Auction Network’s programming is colorful, active and interactive–the first 24/7 programmed network dedicated to all things auction.

The Network provides live auctions and interactive programming 24/7 via an Internet-delivered “television” channel that includes both a full-time, real-time feed of set-schedule programming as well as additional content on demand, and consumer interfaces with auctions and auction companies allowing them to become aware of auctions around the world and to buy online, on location or via mobile devices. The interactive environment allows users to watch others bid live or join live auction bidding interactively wherever they are.


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