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Jun
21
2010
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Interactive Day San Diego – A ReviewThe 6th Annual Interactive Day San Diego has wrapped and we couldn’t have asked for a better day of fun and learning with industry thought leaders regarding mobile, web design, online video, SEO, social media, email marketing and more! Together with SanDiego.com and Chad Robley, sponsoring IDSD 2010 was an honor for Mindgruve and we’re already looking forward to next year! If you didn’t get a chance to check out the event, here are our highlights: Opening Session: 2020 Vision: The Most Important Advertising Issues for This Decade with Jack Myers, Founder of M.E.D.I.Advisory Group Email Plus with Joel Book, Exact Target SignOnSanDiego.com Social Media Demonstration and Q&A with Mike Hodges, SignOnSanDiego.com, and Indra Gardiner, Bailey Gardiner Advanced SEO with Rand Fishkin, SEOMOZ.org Mobile Marketing with Amielle Lake, Tagga ValueClick Media Demonstration and Q&A with Tony Winders, ValueClick Media, and Tamara Bousquet, MEA Digital Marketing Convergence – Are You Ready? with Warren Raisch, Digitaria Luncheon Keynote: The Identity Web with Paul Ollinger, Facebook “POV” Point of Video with Tod Sacerdoti, BrightRoll Mindset Marketing with Denny Reinert, Placecast, and Andreas Roell, Geary Group Website Redesign for Lead Generation with Rick Burnes, HubSpot Digital Download: What You Need to Know About Ad Networks with John Yearout, Undertone Networks Sorenson Media Demonstration and Q&A with Eric Quanstrom, Sorenson Media, and Montana Triplett, Tremor Media Google Analytics with Joshua Knox, Google Analytics State of the Industry Roundtable If you’d like to learn more from or contact the presenters, a list of slide decks and twitter handles can be found at the San Diego Advertising Club Facebook page. We hope to see you next year at IDSD 2011! |
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Nov
12
2008
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SEO BreakdownSEO BreakdownLet’s face it, these days everyone is “connected”, whether it be through our various social networks,cell phones, blogs or Twitter accounts. And the one common thread that all of these connectors have is the importance of SEO to get information out and drive traffic in. Search engine optimization (SEO) helps to improve the volume and the overall quality of the traffic that is going to your site. This level of traffic is detected by organic search results and typically the higher your site ranks, the more people will visit your site; therefore increasing sales. Effectively Optimizing Your SiteSeeing as there are so many sites competing with each other for that top spot on Google, as well as other search engines, it’s essential to know some basics about SEO. The following are some tips that will help you to effectively optimize your site and ensure that your site gets steady traffic: Find the best keywords- Knowing what words need to be keyword optimized and implementing them will help searchers find your site faster Research your competitors- By being aware of your company’s competitors and their marketing strategies you can gage your own SEO tactics Optimize your website title- Including keywords in your website’s title will only help to increase traffic Use headings- By using headings to address different topics on your site, and keyword optimizing your headings, your chances of driving more traffic will increase Create a site map for your page- Creating a site map for you site will grant visitors easy accessibility to different parts and increase your clicks per page Buy multiple domains for your site- Purchasing multiple domain names for your site, will help minimize your competition Use bold text to highlight title, headlines and important information- Using bold text will draw more attention to the important aspects of your site SEO as an Internet Marketing Strategy SEO has been used by some of the top companies in the world as an internet marketing strategy since it considers how search engines work and what people are searching for on a day to day basis. When optimizing your website all you need to do is edit your content and HTML coding so its relevant to specific keywords. By making edits to your site you can also remove barriers that may stand in the way of the indexing activities of search engines. |
