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Aug
19
2010
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Mindgruve Pushes SanDiego.com Facebook Page Past 50,000 Members
Network surpasses 50,000 through a combination of targeted advertising and local appeal.SAN DIEGO, CA – August 19, 2010 – Thanks to a string of successful social media initiatives, San Diego-based digital media firm, Mindgruve, has brought the SanDiego.com Facebook Page community to over 50,000 engaged members, doubling its membership in only two months. Mindgruve has used strategic posting techniques and targeted Facebook ads to boost SanDiego.com’s Facebook presence. Reaching tourists as well as San Diego residents past and present, community members can receive and discuss local news, event information and deals to help them get the most out of San Diego. Mindgruve also offers online contests such as the recent SanDiego.com photo contest, which encourages members to remain engaged with SanDiego.com’s Facebook community. “We are amazed by the growth over the last two months. Mindgruve’s knowledge of San Diego as well as their innovative marketing concepts have been key to the success of SanDiego.com in the social space,” said James Earwicker, President of SanDiego.com. Moving forward, Mindgruve will continue to develop new and unique features to keep the community engaged and encourage new users to “like” the Facebook page. Features such as the 100k giveaway, which to date has awarded over 30 prizes to community members, highlights Mindgruve’s continued commitment to SanDiego.com’s community growth. “When we started working with SanDiego.com, we knew that social media would be an important component to the site’s future success. With an average of over 400 new members a day, we feel that we have created an environment where San Diegans can communicate online, while also stimulating growth at SanDiego.com,” explained Chad Robley, President of Mindgruve. About SanDiego.com |
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Jul
16
2010
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Online Video Marketing: Relatable, Engaging Content Leads to Successful Campaigns
Online video is a major part of the interactive world and many say it’s the future of marketing. However, it wasn’t until recently that we’ve seen companies actively use it to reach audiences online. Toyota (apart from the recall woes faced earlier this year) and Levi’s have shown great leadership with their current campaigns. Inspired by Reel SEO’s tips for creating a web series, we believe these brands hit the nail on the head with content that centers on universal truths for the target audience, encouraging them to contribute, watch and share with others. Toyota Already, millions have gone out of their way to meet the family. As Spork Marketing Blog notes, unlike traditional TV advertising, “online video viewers have elected to watch your content – it’s not being forced upon them.” With nearly 3 million YouTube channel views and over 4 million views of Swagger Wagon alone, Toyota has achieved an online video marketing success. Levi’s Unlike Toyota’s series of laughable family quirks, this series of online videos pull at the heart strings by tapping into the idea of hard work, a theme integral to America and Levi’s roots, while also highlighting a very real concept many have faced in light of economic highs and lows, starting over. These personal narratives will be carried through the entire series as it showcases the potential of Braddock residents, including Braddock’s Mayor who expresses his passion for the town with heartfelt tattoos. Still early in the campaign, Levi’s made the right decision to captivate their audience by leveraging their Facebook Page and YouTube channel. The use of their social network makes the series easily accessible to those already interested and is sure to help spread the word about this resilient community and Levi’s brand. Done correctly, online videos can be an engaging medium and possess the ability to enhance your marketing with repeated viewing, sharing and meaningful discussion. While there is no surefire way to guarantee a hit, choosing and executing on a theme universal to your audience is a good first step. |
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Jul
7
2010
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Mindgruve Powers Sunfood Facebook Page to 50,000 “Likes”
Through a strategic social media campaign, Mindgruve increases superfood community to over 50,000 members in seven months.SAN DIEGO, CA – July 7, 2010 – Seven months after launching the Sunfood Facebook page, San Diego-based digital media firm, Mindgruve, has produced a series of key social media engagements to propel the online community, Facebook.com/Sunfood, to over 50,000 members. Closely collaborating with Sunfood, Mindgruve continues to improve their efforts by utilizing a custom-built weekly deals Facebook tab, weekly product sample giveaways, targeted Facebook ads, website display ads and email marketing. “This is a huge milestone for Sunfood and our online community. Mindgruve’s guidance and knowledge of this space has allowed our Facebook Page to become the hub for all conversations relating to raw foods and superfoods, and given us countless opportunities to directly connect with our consumers,” stated Brian Bowers, Sunfood’s Director of Product Development. With an average of 300 people joining the page daily, Mindgruve is actively working to create and implement additional features for Sunfood’s Facebook Page, including custom tabs that will give health-conscious individuals the ability to shop within Facebook, contribute to important topics of conversation and find recipes for their lifestyle. “Every day Sunfood is doing their part to share the benefits of a healthy lifestyle. With an average of over 600 monthly interactions, it’s clear that Sunfood’s page members are actively seeking this information. We’re eager to help Sunfood provide valuable insights through more integrated features, such as custom applications, as well as other exciting initiatives, including SunfoodTV and a Superfoods Community,” explained Chad Robley, President of Mindgruve. About Sunfood |
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Jun
14
2010
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Mindgruve Drives SanDiego.com Facebook Page Past 25,000 Community Members
Through targeted ads and contests, network surges to 25,000+ in under three monthsSAN DIEGO,CA – June 14, 2010 – Through a series of social media initiatives and actions, San Diego-based digital media firm, Mindgruve, pushed the SanDiego.com Facebook Page to over 25,000 highly-engaged community members in just under three months. Strengthening SanDiego.com’s Facebook presence with strategic posting techniques and online giveaways, Mindgruve continues to support community growth through targeted Facebook ads that maintain both national and local appeal. “We couldn’t be happier! Mindgruve’s innovative ideas and knowledge of this space have been an integral part of our success,” explained James Earwicker, President of SanDiego.com. As more people continue to “Like” the Facebook Page, Mindgruve is developing additional features to further engage and interact with them, including easy access to local news stories, events and deals, all within the Facebook environment. In addition, Mindgruve will continue to help SanDiego.com leverage online contests, encouraging members to share their San Diego stories, experiences and photos.Currently, though the 100K Giveaway, Mindgruve has awarded over 25 local prizes to community members that range from San Diego Fair passes to free hotel stays. “SanDiego.com’s community growth is running parallel with the level of engagement we’ve seen. About 350 people are joining the page every day, and daily interactions are keeping pace. Through strategic growth, we have, and will continue to, create an environment that community members use as their first stop to connect, share and learn about everything San Diego,” stated Chad Robley, President of Mindgruve. About SanDiego.com |
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May
5
2010
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Mindgruve Propels Sunfood Facebook Page to 25,000 Community Members
Using robust Facebook Page capabilities, Mindgruve drives the community to 25,000+ members in under six months.SAN DIEGO,CA – May 5, 2010 – Since launching the Sunfood Facebook Page in January, San Diego-based digital media firm, Mindgruve, has provided a series of social media initiatives to build the online community, Facebook.com/Sunfood, to over 25,000 members. Leveraging a custom-built weekly deals Facebook application, an Earth Day Giveaway contest and other weekly promotions, Mindgruve continues to support Sunfood’s efforts with targeted Facebook ads, website display ads and email marketing. “The success behind our Facebook page is directly related the amount of work Mindgruve has done behind the scenes to help us develop the community. We couldn’t have met 25,000 members without their quick work and strategic planning in launching efforts like our Earth Day promotion and weekly giveaways,” explained Brian Bowers, Sunfood’s Director of Product Development. As more people continue to join the page, Mindgruve moves to develop more immersive features for Sunfood’s Facebook page. The page will soon feature custom tabs, which will allow for shopping within Facebook while also giving health food enthusiasts increased opportunities to contribute and interact with other members. “With nearly 100 interactions and almost 200 new community members every day, the success we’ve seen has been amazing. As Sunfood continues to find the best new superfoods, we look forward to developing innovative ways to share them. These include SunfoodTV, an online video channel for recipes and product reviews, and Superfoods Community, a superfood-specific online community focused on health, lifestyle and personal growth,” stated Chad Robley, President of Mindgruve. About SunfoodSunfood is the world’s leading provider of high-quality superfoods, including sustainable, organic and raw products. Distributing over 700 different products, their website has become the nucleus of the growing superfood global community. Sunfood also provides staff experts, educational materials and various other tools used for integrating the health benefits of superfoods into their patrons lifestyles. www.Sunfood.com |
© Mindgruve 2010 | made in California