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Sep
28
2009
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Visit Carlsbad Signs One-year Contract Extension with Mindgruve
Carlsbad CVB looks to keep momentum going with San Diego, California-based digital media firm.SAN DIEGO,CA – After two successful campaigns over the spring and summer of 2009, Visit Carlsbad has once again decided to tap their neighbor to the south, digital media firm, Mindgruve, to take on their interactive marketing efforts over the next year. “Working with Mindgruve, we saw phenomenal results right away for both our spring campaign and our Endless Summer campaign. We received over 15 million online impressions and had an almost 16% rise in ‘room nights’ year-over-year, while most of the industry was experiencing a decrease in occupancy,” stated Sam Ross, Visit Carlsbad Executive Director. Having moved Carlsbad into the number one ranking in both ADR and RevPar against all other San Diego regions in May, Mindgruve looks to not only maintain that status, but build upon it. “We’re extremely excited about the contract extension with Visit Carlsbad. We had great success through behavioral targeting and retargeting our display ads, as well as email marketing and our deal-centric microsites. In the coming year, we will overhaul Visit Carlsbad’s existing website to introduce in-depth content and improve usability,” said Chad Robley, Mindgruve President. Another main focus moving forward will be forging a powerful two-way dialog with consumers. Carlsbad shows a longer than average trip stay compared to other areas (2.5 nights versus 1.8 nights elsewhere). Understanding and promoting why this is will help serve to better solidify Carlsbad as a top vacation spot. Sam Ross extrapolated, “Now that summer is over, we want to make sure that people will continue to take advantage of everything the Carlsbad area has to offer. It’s why we’re in the process of establishing a strong social media presence on Facebook and Twitter, among other sites. Through these channels, we can connect with visitors, helping them be the first to know about our travel deals, as well as allowing them to share stories about, or offer suggestions on, planning the perfect getaway.” About Visit CarlsbadVisit Carlsbad is the Convention and Visitors Bureau for the Carlsbad area. It serves approximately 30 area hotels ranging from beach bungalows to luxury accommodations by presenting and promoting vacation ideas, packages, attractions and deals for the area. visitcarlsbad.com. |
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May
7
2009
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Carlsbad & Mindgruve Embark on Endless Summer StimulusThe City of Carlsbad hires Mindgruve to promote summer hotel packages to Los Angeles and Orange County families.SAN DIEGO, CA - After the success of their spring campaign the City of Carlsbad has again chosen San Diego-based digital marketing firm, Mindgruve, to create and launch their new 2009 Endless Summer Stimulus Campaign. The three month marketing push funded by the City of Carlsbad, CTBID and [Energy Co.], involves a comprehensive online and offline marketing strategy designed to promote “20 irresistible summer hotel deals” to families traveling to Carlsbad, CA. The summer campaign targeting families in the Los Angeles and Orange County areas includes direct mail, a hotel deal microsite, email marketing, paid Google search and online banner advertising to form a cohesive, fully integrated marketing effort. “The success of the Carlsbad campaign is more evidence of how critical the role of digital media now plays in all Destination Marketing Organizations. The internet is now the epicenter for the marketing mix enabling lower cost of customer acquisition and vastly improving marketers ability to measure campaigns in real time. Additionally, search marketing is shortening the buying cycle and delivering customers at a time of need” states Mindgruve president, Chad Robley. Mindgruve and the City of Carlsbad’s last integrated marketing campaign proved extremely successful. Their spring campaign had over 3.5 million brand impressions in the first 60 days as well as a 105% increase in page views and 152% increase in site visitation year-over-year in that same time period. This increase tripled hotel bookings on the visitcarlsbad.com website in the first 60 days of the campaign. |
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