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Sep
23
2011
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Mindgruve to Develop A Series of Casino Websites for The Chickasaw Nation
Mindgruve and The Chickasaw Nation partner to develop a brand refresh for casino traditional and mobile websites. SAN DIEGO, CA – September 23, 2011 – In June 2011, Mindgruve, a San Diego-based digital media firm, partnered with The Chickasaw Nation, an American Indian Nation in Oklahoma, to implement a brand refresh and develop a series of Casino web and mobile sites. The project requires Mindgruve to bring their expertise to produce strategy, design, and development of user facing, front end websites that allow each separately branded casino to convey it’s own unique look and feel. To meet Chickasaw’s need to brand all of the casinos together and individually, Mindgruve will build a single enterprise level CMS architecture that will be shared amongst all of the traditional web and mobile sites, but still allow them to each be customized to tailor to the needs of each specific casino. The technology has shown to be robust, yet agile and easy to maintain. It is also very scalable to accommodate future growth for The Chickasaw Nation’s many gaming facilities which includes one of the largest casinos in the world. |
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Jul
14
2011
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Visit Carlsbad’s Facebook Page Climbs to 30K Likes Thanks to Mindgruve
By continuing to distribute quality content within a strong social media strategy, Visit Carlsbad’s Facebook community exceeds 30K+ ‘Likes’ in less than one year. SAN DIEGO, CA – July 14, 2011 – In September 2010, Visit Carlsbad, the Destination Marketing Organization for Carlsbad and San Diego based digital media firm Mindgruve, set out to create beneficial content and exclusive vacation deals for locals and visitors to Carlsbad, California. Together, they have provided a great service and 30,000 people have ‘liked’ their Facebook Page within months, demonstrating the value provided to this online community. Visit Carlsbad set out to offer engaging content and value. Initially, Mindgruve rose to the challenge and created the Visit Carlsbad Facebook Page to serve as a hub to find community event information, hotel deals, attraction updates and restaurant recommendations. Beyond simply bringing this all to one place, this page also rewarded its visitors with exclusive vacation deals. |
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Feb
24
2010
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Mindgruve Launches New Visit Carlsbad Website Robust new site offers travelers details, deals and planning for their next SoCal vacation.SAN DIEGO,CA – February 24, 2010 – To provide visitors to the Carlsbad area of southern California with an easier travel planning experience, San Diego-based digital media agency, Mindgruve, recently launched a comprehensive, SEO optimized, conversion-driven and mobile friendly website for client, Visit Carlsbad. Featuring an easy-to-use Content Management System (CMS), the new website can be regularly updated to keep its content fresh and relevant to travelers. “We wanted to ensure that if you were interested in southern California, you were provided with all the information you would need in a single location online,” stated Mindgruve President, Chad Robley. With tools that include interactive maps, an events calendar and integrated hotel booking, planning full vacations can now be handled easily at VisitCarlsbad.com. Additionally, an updated design and social media integration have made the Visit Carlsbad brand more accessible to potential travelers. “From the minute people arrive at our site, we want them to experience Carlsbad. The new design along with the ability to connect, learn and share on Twitter, Facebook and Flickr gives them a taste of the hospitality and fun they’ll have when visiting,” explained Sam Ross, Visit Carlsbad Executive Director. Additionally, a travel blog provides an insider’s perspective on the best deals and activities for any type of traveler. A second phase of the site will soon follow and include additional points of interest such as last minute deal offers. It will also provide a user portal for hotels, restaurants and attractions to update their unique pages with upcoming specials and events. About Visit CarlsbadVisit Carlsbad is the Convention and Visitors Bureau for the Carlsbad area. It serves approximately 30 area hotels ranging from beach bungalows to luxury accommodations by presenting and promoting vacation ideas, packages, attractions and deals for the area. VisitCarlsbad.com. |
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Feb
3
2010
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Mindgruve Launches New Campaign to Tell San Diego North’s Great Story.
New online campaign invites travelers to learn about San Diego North, visit and share their experiences.SAN DIEGO,CA – February 3, 2010 – To start 2010 with positive tourism efforts, San Diego North Convention and Visitors Bureau enlisted Mindgruve, a San Diego-based Digital Media Agency, to develop and launch an online campaign that would engage travelers and encourage them to visit. Launched January 22nd, the Great Story Campaign tells potential visitors to not be left without their great story by visiting San Diego North. Geo-targeting communities within driving distance of San Diego, including Phoenix, Los Angeles, Las Vegas and San Francisco, paid search and behavioral media points consumers to conversion-centric landing pages that showcase deals, events and contests. “While the tourism world is familiar with ‘San Diego,’ the north region offers an amazingly diverse list of activities and amenities that many aren’t aware of. As a perfect location for exploring all of southern California, we hear amazing stories about what people find every day. This campaign encompasses what San Diego North is all about – no matter what you do while you’re here, you’ll leave with an amazing story to tell when you get home,” stated San Diego North Director of Marketing, Barbara Bovee. In addition to a traditional online campaign, Mindgruve has also helped San Diego North embrace social media to connect with travelers, share stories and increase contest entry. Mindgruve President, Chad Robley explained, “Traveling is an extremely social activity. Through these channels, it becomes infinitely easier to share experiences, give or get advice, and learn about unique deals. Adding a storytelling contest about previous trips, provides yet another channel of content to excite travelers about their potential trip.” The great story campaign has been immediately embraced by travelers with increased site traffic and social media interaction. About San Diego NorthThe San Diego North Convention and Visitors Bureau represents approximately 300 hotels spanning from La Jolla to Oceanside. By combining the efforts of these hotels to offer a cohesive message, San Diego North engages and incites travelers to explore the northern San Diego coastline and all the amenities it offers. www.sandiegonorth.com |
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Feb
1
2010
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Mindgruve Helps Carlsbad Achieve Top Tourism Performance in San Diego Region.
Visit Carlsbad shows impressive tourism numbers to start new year.SAN DIEGO,CA – February 1, 2010 – While the San Diego region experienced an 8.3% drop in 2009 room occupancy compared to 2008, the Carlsbad area has shown great promise for a better 2010 in the year’s first weeks. Of the regions in San Diego county, Carlsbad showed the strongest gain in occupancy rate over the first several weeks of of the new year at 6.5%. Carlsbad also saw the smallest decline in Average Daily Rate (ADR) at 1.8% and was the only area to post positive growth for Revenue Per Available Room (REVPAR) due to increased occupancy and minimal decline in ADR. “We believe the strong brand and outstanding presence that Mindgruve has helped us create online has allowed us to start 2010 with solid performance while other local and national markets still struggle,” stated Sam Ross, Visit Carlsbad Executive Director. About Visit CarlsbadVisit Carlsbad is the Convention and Visitors Bureau for the Carlsbad area. It serves approximately 30 area hotels ranging from beach bungalows to luxury accommodations by presenting and promoting vacation ideas, packages, attractions and deals for the area. VisitCarlsbad.com. |
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