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Feb
24
2010
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Mindgruve Launches New Visit Carlsbad Website Robust new site offers travelers details, deals and planning for their next SoCal vacation.SAN DIEGO,CA – February 24, 2010 – To provide visitors to the Carlsbad area of southern California with an easier travel planning experience, San Diego-based digital media agency, Mindgruve, recently launched a comprehensive, SEO optimized, conversion-driven and mobile friendly website for client, Visit Carlsbad. Featuring an easy-to-use Content Management System (CMS), the new website can be regularly updated to keep its content fresh and relevant to travelers. “We wanted to ensure that if you were interested in southern California, you were provided with all the information you would need in a single location online,” stated Mindgruve President, Chad Robley. With tools that include interactive maps, an events calendar and integrated hotel booking, planning full vacations can now be handled easily at VisitCarlsbad.com. Additionally, an updated design and social media integration have made the Visit Carlsbad brand more accessible to potential travelers. “From the minute people arrive at our site, we want them to experience Carlsbad. The new design along with the ability to connect, learn and share on Twitter, Facebook and Flickr gives them a taste of the hospitality and fun they’ll have when visiting,” explained Sam Ross, Visit Carlsbad Executive Director. Additionally, a travel blog provides an insider’s perspective on the best deals and activities for any type of traveler. A second phase of the site will soon follow and include additional points of interest such as last minute deal offers. It will also provide a user portal for hotels, restaurants and attractions to update their unique pages with upcoming specials and events. About Visit CarlsbadVisit Carlsbad is the Convention and Visitors Bureau for the Carlsbad area. It serves approximately 30 area hotels ranging from beach bungalows to luxury accommodations by presenting and promoting vacation ideas, packages, attractions and deals for the area. VisitCarlsbad.com. |
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Dec
31
2009
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Mindgruve Premieres Website, Branding for Heritage Pioneer Corporate Group
New brand platform and website lay groundwork for successful, forward-thinking marketing initiatives.SAN DIEGO, CA – December 31, 2009 – Heritage Pioneer Corporate Group (HPCG), a long-standing industry leader in packaging, manufacturing and shipping needs, recently aligned with Mindgruve to strengthen the company’s online presence through an invigorated brand and improved customer experience. Mindgruve was tasked with repositioning HPCG atop their industry and providing the tools necessary to maintain that position. To provide a streamlined foundation, Mindgruve developed a brand platform, including a new logo and color story, which served as the starting point for all other marketing development. Mindgruve continued HPCG’s evolution by creating a single website that functioned seamlessly across all 18 locations. Additionally, it includes a Content Management System, Flash integration and Search Engine Optimization to ensure HPCG stays top of mind for existing and potential business partners. Once launched, Mindgruve helped drive traffic to the new content-rich site through paid search and email marketing tactics. “It was important to keep in mind the extensive amount of information passing from HPCG to their customers. Developing a new approach to their brand, digital and marketing strategies gives them a leg up on the competition,” explained Chad Robley, Mindgruve President. Mindgruve, capitalizing on HPCG’s status as an innovator, also made sure their key advancements, such as sustainable packaging, would be easily integrated into the site and scaled as they continue to grow. “Mindgruve’s drive to generate an action plan that would introduce us to new customers and strengthen existing relationships has solidified us as the industry leader,” said Bill Bumstead, Heritage Pioneer Corporate Group Chief Marketing Officer. About Heritage Pioneer Corporate GroupFor 30 years, Heritage Pioneer Corporate Group has worked to find innovative and efficient packaging solutions for the industrial, retail, moving and storage industries. Heritage Pioneer Corporate Group aids in every step from design and manufacturing to fulfillment and storage. They specialize in creative, durable and sustainable packaging options for a variety of needs. www.hpcorporategroup.com |
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