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Jul
14
2011
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Visit Carlsbad’s Facebook Page Climbs to 30K Likes Thanks to Mindgruve
By continuing to distribute quality content within a strong social media strategy, Visit Carlsbad’s Facebook community exceeds 30K+ ‘Likes’ in less than one year. SAN DIEGO, CA – July 14, 2011 – In September 2010, Visit Carlsbad, the Destination Marketing Organization for Carlsbad and San Diego based digital media firm Mindgruve, set out to create beneficial content and exclusive vacation deals for locals and visitors to Carlsbad, California. Together, they have provided a great service and 30,000 people have ‘liked’ their Facebook Page within months, demonstrating the value provided to this online community. Visit Carlsbad set out to offer engaging content and value. Initially, Mindgruve rose to the challenge and created the Visit Carlsbad Facebook Page to serve as a hub to find community event information, hotel deals, attraction updates and restaurant recommendations. Beyond simply bringing this all to one place, this page also rewarded its visitors with exclusive vacation deals. |
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Apr
1
2011
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Mindgruve Drives Visit Carlsbad Facebook Page to 20K Likes!
SAN DIEGO, CA – April 1, 2011 – At the start of September 2010, San Diego-based digital media firm, Mindgruve, implemented a new social media strategy for Visit Carlsbad that focused on providing engaging content and exclusive vacation deals. Seven months later, Mindgruve successfully brought the Visit Carlsbad Facebook Page up to 20,000 members and counting! Mindgruve and Visit Carlsbad worked together to provide relevant content that visitors and locals would find beneficial, including community event information, hotel deals, attraction updates, restaurant recommendations and more. Incorporating regular contests also increased page interaction while targeted Facebook ads helped reach new audiences. |
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Sep
29
2010
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Visit Carlsbad Renews Contract with Mindgruve
Improved online media efforts and increased awareness for Carlsbad, CA lead to extended partnership.San Diego, CA – September 29, 2010 – Following recent successes with a new website and increased online marketing efforts that have helped make Carlsbad, CA a top family travel and spa destination site in the United States, Visit Carlsbad has resigned with San Diego-based digital media firm, Mindgruve. Through improved search engine marketing, a user-centric website experience and a streamlined visitor conversion process, Mindgruve has helped guide curious travelers to Carlsbad, CA. Focusing on improved messaging and information-rich content, the updated Visit Carlsbad brand has become a recognizable online destination for valuable southern California travel tips and insights. “We have been extremely happy with the efforts that Mindgruve has put into our online marketing initiatives. We are confident they will continue to promote Carlsbad as a premier travel destination as we extend efforts into social media,” said Sam Ross, Visit Carlsbad Executive Director. Mindgruve has already started to increase Visit Carlsbad’s social media presence through website integration of Facebook “like” buttons, as well as a Facebook ad campaign and increased interaction across multiple social channels including Twitter, YouTube and Flickr. Future efforts will include online travel giveaways, custom travel applications and increased community connectivity for other Carlsbad businesses. “Our partnership with Visit Carlsbad has been very successful thus far and we are excited for what the future holds. Extending our online efforts into social media, Visit Carlsbad’s website will become the hub of local content and useful travel insights ranging from weekend getaways to group-based travel,” stated Chad Robley, Mindgruve CEO. About Visit Carlsbad |
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May
26
2010
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Mindgruve Helps Client, Visit Carlsbad, Achieve Top Travel Status
New branding and increased awareness help Carlsbad, CA become a top TripAdvisor destination.SAN DIEGO,CA – May 26, 2010 – Through a refreshed brand, online marketing strategy and new, user-friendly website, Mindgruve helped Visit Carlsbad put their town at the forefront of the online travel conversation. Not listed as a TripAdvisor top destination in 2009, Carlsbad appeared as the #3 Family Destination and #9 Spa Destination in the United States in 2010. Beginning their efforts in January 2009, Mindgruve developed a new visual presence for the Visit Carlsbad brand starting with a website that features simple navigation and robust information about the area, including exclusive travel offers. Additionally, Mindgruve reshaped the marketing strategy by geo-targeting search, display and print, as well as increasing email, landing page and social media efforts to successfully capture and increase quality web traffic. “We used a variety of tactics to increase Visit Carlsbad’s ability to communicate all that their area offers. From opening up a dialogue through social media to engaging travelers with localized contests and promotions, we’ve been able to create an effective call to action, and our audience took notice,” stated Chad Robley, Mindgruve CEO. Mindgruve hopes to continue Carlsbad’s growth in the destination marketplace through increased social media interaction, and by providing robust group and event-based travel services. About Visit Carlsbad |
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Sep
28
2009
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Visit Carlsbad Signs One-year Contract Extension with Mindgruve
Carlsbad CVB looks to keep momentum going with San Diego, California-based digital media firm.SAN DIEGO,CA – After two successful campaigns over the spring and summer of 2009, Visit Carlsbad has once again decided to tap their neighbor to the south, digital media firm, Mindgruve, to take on their interactive marketing efforts over the next year. “Working with Mindgruve, we saw phenomenal results right away for both our spring campaign and our Endless Summer campaign. We received over 15 million online impressions and had an almost 16% rise in ‘room nights’ year-over-year, while most of the industry was experiencing a decrease in occupancy,” stated Sam Ross, Visit Carlsbad Executive Director. Having moved Carlsbad into the number one ranking in both ADR and RevPar against all other San Diego regions in May, Mindgruve looks to not only maintain that status, but build upon it. “We’re extremely excited about the contract extension with Visit Carlsbad. We had great success through behavioral targeting and retargeting our display ads, as well as email marketing and our deal-centric microsites. In the coming year, we will overhaul Visit Carlsbad’s existing website to introduce in-depth content and improve usability,” said Chad Robley, Mindgruve President. Another main focus moving forward will be forging a powerful two-way dialog with consumers. Carlsbad shows a longer than average trip stay compared to other areas (2.5 nights versus 1.8 nights elsewhere). Understanding and promoting why this is will help serve to better solidify Carlsbad as a top vacation spot. Sam Ross extrapolated, “Now that summer is over, we want to make sure that people will continue to take advantage of everything the Carlsbad area has to offer. It’s why we’re in the process of establishing a strong social media presence on Facebook and Twitter, among other sites. Through these channels, we can connect with visitors, helping them be the first to know about our travel deals, as well as allowing them to share stories about, or offer suggestions on, planning the perfect getaway.” About Visit CarlsbadVisit Carlsbad is the Convention and Visitors Bureau for the Carlsbad area. It serves approximately 30 area hotels ranging from beach bungalows to luxury accommodations by presenting and promoting vacation ideas, packages, attractions and deals for the area. visitcarlsbad.com. |
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