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Sep
26
2011
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Mindgruve Builds Local Pet Resort Brand From the Ground UpDigital agency develops authentic brand and website ensuring success for Dr. Boyd’s Pet Resort. SAN DIEGO, CA – September 26, 2011 – Veterinary leader, Dr. John Boyd partnered with Mindgruve, a San Diego-based digital media firm, in 2010 to begin work on his latest project: a convenient and affordable pet care resort for dogs and cats. Mindgruve’s branding and digital expertise pioneered the creation of a direct, yet impactful logo and website for his business to thrive upon. “My vision of a unique, knowledgeable and all-inclusively priced pet care resort designed for the nature of dogs was achieved thanks to Mindgruve’s extensive experience and services. They helped us articulate our brand concept into a message that our customers can really get on board with,” comments Dr. Boyd himself. |
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Sep
23
2011
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Mindgruve to Develop A Series of Casino Websites for The Chickasaw NationMindgruve and The Chickasaw Nation partner to develop a brand refresh for casino traditional and mobile websites. SAN DIEGO, CA – September 23, 2011 – In June 2011, Mindgruve, a San Diego-based digital media firm, partnered with The Chickasaw Nation, an American Indian Nation in Oklahoma, to implement a brand refresh and develop a series of Casino web and mobile sites. The project requires Mindgruve to bring their expertise to produce strategy, design, and development of user facing, front end websites that allow each separately branded casino to convey it’s own unique look and feel. To meet Chickasaw’s need to brand all of the casinos together and individually, Mindgruve will build a single enterprise level CMS architecture that will be shared amongst all of the traditional web and mobile sites, but still allow them to each be customized to tailor to the needs of each specific casino. The technology has shown to be robust, yet agile and easy to maintain. It is also very scalable to accommodate future growth for The Chickasaw Nation’s many gaming facilities which includes one of the largest casinos in the world. |
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Apr
14
2011
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Mindgruve Rewarded for Strong Brand Identity Creation
SAN DIEGO, CA – April 14, 2011 – San Diego-based digital media firm, Mindgruve, is honored to be featured in the fourth volume of the LogoLounge Master Library series, “Typography and Enclosures.” Seven logos will appear in the book, including:
Selected by a panel of respected brand experts, this is the sixth time Mindgruve’s work has been featured in the LogoLounge annual hardcovers among thousands of logos submitted worldwide. The logos were chosen based on longevity, originality and superlative aesthetics. |
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Nov
15
2010
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Rebranding: Success Through BalanceIn recent months, we’ve seen rebranding hits and misses by several well-known companies that have either left consumers embracing their new image or alienated them with uninformed changes. Understanding how a brand sets the stage for meaningful interaction and advocacy within your audience, we studied these recent efforts to get to the heart of what makes a successful rebranding: balance. Company goals, messaging, culture and strengths must balance with audience expectations and a digital strategy to effectively introduce your new brand identity. But, before undergoing a rebrand of any sort, it’s important to consider the reasons for doing so:
An intricate strategy in place to balance these areas can mean saving time and work wasted on an unappealing brand that lacks direction and impact. With this in mind, we took a closer look at two brands that have made strides and setbacks in their brand. The Hit: San Diego Zoo
The Miss: Gap
As you can see, a rebranding must be balanced through all four areas we looked at. What recent rebrands do you think are hits or misses? |
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Jun
4
2010
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Mindgruve Signs On to Develop New MIR3 Brand, Website.Leading digital agency looks to help notification technology firm evolve brand, increase web presence.SAN DIEGO, CA – June 4, 2010 – San Diego-based digital media firm, Mindgruve, has signed with the world’s leading intelligent notification and response software company, MIR3, Inc., to increase their online presence through improved branding and a new website set to launch this fall. MIR3, whose clients include the top three cellular providers, top four global energy companies and top three insurance companies, as well as more than 85 of the FORTUNE 100 companies, hopes to solidify their position as the premier notification platform provider worldwide. Mindgruve was selected to take on this challenge because of their stellar track record of optimizing campaigns for increased revenues and market share. Starting with a refresh of the MIR3 brand, Mindgruve looks to streamline the MIR3 message, while making their products and services easier to engage with in an online setting. From the updated brand, a new website will present relevant information to all site visitors, while also increasing SEO and user-experience. “The potential revenue growth for MIR3’s product suite is very robust. Our goal is to help their target customers connect with their unique value proposition and then drive engagements through their new website,” stated Chad Robley, President of Mindgruve. About MIR3 |




