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Apr
1
2011
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Mindgruve Drives Visit Carlsbad Facebook Page to 20K Likes!
SAN DIEGO, CA – April 1, 2011 – At the start of September 2010, San Diego-based digital media firm, Mindgruve, implemented a new social media strategy for Visit Carlsbad that focused on providing engaging content and exclusive vacation deals. Seven months later, Mindgruve successfully brought the Visit Carlsbad Facebook Page up to 20,000 members and counting! Mindgruve and Visit Carlsbad worked together to provide relevant content that visitors and locals would find beneficial, including community event information, hotel deals, attraction updates, restaurant recommendations and more. Incorporating regular contests also increased page interaction while targeted Facebook ads helped reach new audiences. |
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Mar
31
2011
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Mindgruve Redesigns Interactive Day San Diego Website      Mindgruve makes San Diego Ad Club’s Interactive Day website interactive! SAN DIEGO, CA – March 31, 2011 – Mindgruve, a San Diego-based digital media firm and proud sponsor of IDSD 2011, took the lead in redesigning this year’s IDSD website. Incorporating new user trends, creative web design techniques and pure awesomeness, Mindgruve’s redesign strategy challenges outdated functionality and embraces new hardware technology while pushing the limits of the interactive web experience geared toward event attendees. Aimed at keeping the site’s key content on one scrollable page, while also working toward conversions and high-level content clicks, an intuitive, yet unexpected “funnel” approach was implemented in the redesign. Clean web design trends and user needs were kept in mind by focusing the creative on a casual, spontaneous and edgy illustrative look that delivers the information in an entertaining way without overwhelming the user. |
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Nov
11
2010
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T S Restaurants Teams Up with Mindgruve for New Web Presence
Mindgruve to serve up comprehensive web redesign across top restaurant group’s entire offering.SAN DIEGO,CA – November 11, 2010 – San Diego-based digital media firm, Mindgruve, has partnered with T S Restaurants, a well known Hawaii and California-based restaurant group that includes Duke’s Waikiki and Jake’s Del Mar, to build a new, impactful web presence. This new partnership will help T S Restaurants refine their online marketing strategy as well as provide a complete redesign for each of the chain’s 14 restaurants. T S Restaurants is looking to strengthen its online presence while keeping its image in step with existing restaurant brands. Mindgruve, through a comprehensive marketplace audit, will redesign all of the restaurant sites as well as the T S Restaurants’ corporate website. The 14 sites will each feature their own uniquely branded online space, which will include improved search engine optimization (SEO), user-friendly navigation and valuable information regarding the individual restaurant. Additionally, these sites will provide users with the ability to make reservations online as well as connect via each restaurant’s various social media sites. “We are very excited to work with such a well-respected restaurant group as T S Restaurants. We feel this is a unique opportunity to apply our knowledge of integrated web, mobile and social media platforms to the restaurant space. With the popularity of their restaurant brands, Mindgruve can make a significant impact in terms of driving quality visitor traffic and online dinner reservations,” said Chad Robley, President of Mindgruve. About T S Restaurants |
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Sep
29
2010
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Visit Carlsbad Renews Contract with Mindgruve
Improved online media efforts and increased awareness for Carlsbad, CA lead to extended partnership.San Diego, CA – September 29, 2010 – Following recent successes with a new website and increased online marketing efforts that have helped make Carlsbad, CA a top family travel and spa destination site in the United States, Visit Carlsbad has resigned with San Diego-based digital media firm, Mindgruve. Through improved search engine marketing, a user-centric website experience and a streamlined visitor conversion process, Mindgruve has helped guide curious travelers to Carlsbad, CA. Focusing on improved messaging and information-rich content, the updated Visit Carlsbad brand has become a recognizable online destination for valuable southern California travel tips and insights. “We have been extremely happy with the efforts that Mindgruve has put into our online marketing initiatives. We are confident they will continue to promote Carlsbad as a premier travel destination as we extend efforts into social media,” said Sam Ross, Visit Carlsbad Executive Director. Mindgruve has already started to increase Visit Carlsbad’s social media presence through website integration of Facebook “like” buttons, as well as a Facebook ad campaign and increased interaction across multiple social channels including Twitter, YouTube and Flickr. Future efforts will include online travel giveaways, custom travel applications and increased community connectivity for other Carlsbad businesses. “Our partnership with Visit Carlsbad has been very successful thus far and we are excited for what the future holds. Extending our online efforts into social media, Visit Carlsbad’s website will become the hub of local content and useful travel insights ranging from weekend getaways to group-based travel,” stated Chad Robley, Mindgruve CEO. About Visit Carlsbad |
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Sep
13
2010
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Mindgruve Boosts Sunfood to 75K Facebook Members and Beyond
By using innovative social media and marketing tactics, Sunfood’s online community increases by 100% in only four months.SAN DIEGO,CA – September 13, 2010 – Through the use of online contests, unique content and exclusive deals, San Diego-based digital media firm, Mindgruve, has been able to push Sunfood’s Facebook Page past 75,000 engaged members. Mindgruve has worked closely with Sunfood to create specific content targeted at the superfood community. Initiatives such as the weekly deals Facebook tab, exclusive educational content and weekly product giveaways have allowed members to remain engaged while also generating new users. “The Sunfood Facebook Page has greatly helped Sunfood increase its exposure to the health food community. With the innovations and content that Mindgruve has been able to generate, our Facebook page has become the core for a growing online superfood community,” explained Brian Bowers, Sunfood’s Director of Product Development. In addition to the current features, Mindgruve is working to create new strategies and features to further engage the audience, which has an average of 300 people “liking” the page daily. These features will include increased promotional giveaways as well as new content and recipes from guest chefs and leaders within the raw food community. “Sunfood has long been a leader within the raw food and healthy lifestyle communities. Their Facebook page has allowed them to continue their leadership role and provide a place for superfoodies to band together and share their healthy living experiences. Future initiatives, such as the ability to purchase foods in-tab, should only increase the engagement and interactivity for this group,” said Chad Robley, President of Mindgruve. About Sunfood |
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