Digital agency develops authentic brand and website ensuring success for Dr. Boyd’s Pet Resort.

SAN DIEGO, CA – September 26, 2011 – Veterinary leader, Dr. John Boyd partnered with Mindgruve, a San Diego-based digital media firm, in 2010 to begin work on his latest project: a convenient and affordable pet care resort for dogs and cats. Mindgruve’s branding and digital expertise pioneered the creation of a direct, yet impactful logo and website for his business to thrive upon.

“My vision of a unique, knowledgeable and all-inclusively priced pet care resort designed for the nature of dogs was achieved thanks to Mindgruve’s extensive experience and services. They helped us articulate our brand concept into a message that our customers can really get on board with,” comments Dr. Boyd himself.

Dr. Boyd’s Pet Resort is the first of its kind in the pet care industry with a habitat environment and services that truly cater to pets. Thus, Dr. Boyd’s plans to cater to owners by implementing a booking bot on the website so that they can conveniently make reservations online. This key feature will differentiate the resort even more since none of its competitors offer it.

Besides standing out from the competition, the client’s priority for the brand was to portray friendliness and convenience, while providing in-depth knowledge and care. Dr. Boyd’s credibility and services also inspired the final logo. Furthermore, Mindgruve translated the client’s goals onto the website by emulating the fun nature of pets and summarizing the brand message through bold design and engaging content.

Creating a brand and website for a new business showcased Mindgruve’s innovation and originality. In addition, they welcome any future projects to help build the Dr. Boyd’s brand.

About Dr. Boyd’s Pet Resort
Founder of Big Dog Ventures, LLC, Dr. John Boyd and John Rubin, President of John’s Natural Dog Training Company created the first 24-hour pet care resort for dogs and cats conveniently located in Downtown San Diego. The habitat is a one-stop shop for pet owners offering overnight care, grooming, rehabilitation, training and veterinary care. www.DrBoyds.com

Mindgruve and The Chickasaw Nation partner to develop a brand refresh for casino traditional and mobile websites.

SAN DIEGO, CA – September 23, 2011 – In June 2011, Mindgruve, a San Diego-based digital media firm, partnered with The Chickasaw Nation, an American Indian Nation in Oklahoma, to implement a brand refresh and develop a series of Casino web and mobile sites. The project requires Mindgruve to bring their expertise to produce strategy, design, and development of user facing, front end websites that allow each separately branded casino to convey it’s own unique look and feel.

To meet Chickasaw’s need to brand all of the casinos together and individually, Mindgruve will build a single enterprise level CMS architecture that will be shared amongst all of the traditional web and mobile sites, but still allow them to each be customized to tailor to the needs of each specific casino. The technology has shown to be robust, yet agile and easy to maintain. It is also very scalable to accommodate future growth for The Chickasaw Nation’s many gaming facilities which includes one of the largest casinos in the world.

The first 5 Casino websites to be designed include Riverwind, WinStar, Newcastle, Treasure Valley, and Chisholm Trail.

Also important to Chickasaw are user-friendly, fully functioning websites, so the design and development teams at Mindgruve will optimize each website for speed, search engines, and other advanced searching techniques. These elements will be built into the construction from the ground up.

The websites are expected to launch in early 2012. Beyond that, Mindgruve looks forward to developing the rest of the casino websites to continue to elevate the Chickasaw brand.

About The Chickasaw Nation
The Chickasaw Nation is a federally recognized sovereign and self governing American Indian Nation in southern Oklahoma. Their vision is to be a nation of successful and united people with a strong cultural identity while their mission is to enhance the overall quality of life of the Chickasaw People. This governing body is responsible for the territory’s tourism interests. They have a democratic republic similar to that of the federal government.

By continuing to distribute quality content within a strong social media strategy, Visit Carlsbad’s Facebook community exceeds 30K+ ‘Likes’ in less than one year.

SAN DIEGO, CA – July 14, 2011 – In September 2010, Visit Carlsbad, the Destination Marketing Organization for Carlsbad and San Diego based digital media firm Mindgruve, set out to create beneficial content and exclusive vacation deals for locals and visitors to Carlsbad, California. Together, they have provided a great service and 30,000 people have ‘liked’ their Facebook Page within months, demonstrating the value provided to this online community.

Visit Carlsbad set out to offer engaging content and value. Initially, Mindgruve rose to the challenge and created the Visit Carlsbad Facebook Page to serve as a hub to find community event information, hotel deals, attraction updates and restaurant recommendations. Beyond simply bringing this all to one place, this page also rewarded its visitors with exclusive vacation deals.

As the project moved along, Mindgruve improved the user experience even more by adding the “Book a Stay” tab to the page. This enhanced the engagement because it evolved the page from only giving information and deals to also allowing visitors to actually book accommodations right on the Facebook Page.

“It is evident what a difference a solid social media strategy can make not only in the short term, but especially in the long term. We’re thankful that Mindgruve has laid such a good foundation to build on and taken us to not only 10,000, or 20,000, but 30,000 ‘likes’ [on Facebook] in less than a year,” states Sam Ross, Executive Director of Visit Carlsbad.

Mindgruve and Visit Carlsbad have continued to build on that foundation by incorporating components such as giveaways during this 2011 summer too. This has not only helped increased the ‘likes’ but has also really boosted the engagement of the fans on their page. To build on these successes, Mindgruve will continue to partner with Visit Carlsbad on initiatives such as this to help them provide a great service to their local residents and visitors.

About Visit Carlsbad
Visit Carlsbad is the Destination Marketing Organization for Carlsbad, CA. It serves approximately 36 Carlsbad hotels ranging from beach bungalows to luxury accommodations by presenting and promoting vacation ideas, packages, attractions and deals for the City of Carlsbad. VisitCarlsbad.com.

SAN DIEGO, CA – April 14, 2011 – San Diego-based digital media firm, Mindgruve, is honored to be featured in the fourth volume of the LogoLounge Master Library series, “Typography and Enclosures.” Seven logos will appear in the book, including:

• One Touch
• Snug Pet Hotel
• Start Here
• My Medical Forum (x2)
• True North
• Richelle

Selected by a panel of respected brand experts, this is the sixth time Mindgruve’s work has been featured in the LogoLounge annual hardcovers among thousands of logos submitted worldwide. The logos were chosen based on longevity, originality and superlative aesthetics.

Clint Walden, Mindgruve SVP, Strategy & Brand Experience is proud that Mindgruve is able to realize the importance brand identity still holds in the digital age and will continue to explore its power in building a strong foundation for clients. Walden states, “Digital is what we do. However, having a strong passion and understanding for brand identity is what sets our agency apart from the pack, giving us the unique opportunity to merge digital technology with a solid branded experience.”

About LogoLounge
LogoLounge provides an online and printed reference of the top logo and identity designs found worldwide. Chosen by renowned leaders of brand design, the logos featured by LogoLounge are the best of what was submitted by over 40,000 agencies and designers. www.logolounge.com.

SAN DIEGO, CA – April 1, 2011 – At the start of September 2010, San Diego-based digital media firm, Mindgruve, implemented a new social media strategy for Visit Carlsbad that focused on providing engaging content and exclusive vacation deals. Seven months later, Mindgruve successfully brought the Visit Carlsbad Facebook Page up to 20,000 members and counting!

Mindgruve and Visit Carlsbad worked together to provide relevant content that visitors and locals would find beneficial, including community event information, hotel deals, attraction updates, restaurant recommendations and more. Incorporating regular contests also increased page interaction while targeted Facebook ads helped reach new audiences.

“The Visit Carlsbad Facebook page has been a great help in solidifying Carlsbad as a premier travel destination. We are thrilled to have Mindgruve’s help as we continue to grow, connect with users and share the beauty of Carlsbad,” states Sam Ross, Executive Director of Visit Carlsbad.

With the addition of the “Book a Stay” Facebook tab, Mindgruve continues to work closely with Visit Carlsbad to develop engagement opportunities.

About Visit Carlsbad
Visit Carlsbad is the Destination Marketing Organization for the Carlsbad area. It serves approximately 36 area hotels ranging from beach bungalows to luxury accommodations by presenting and promoting vacation ideas, packages, attractions and deals for the area. www.VisitCarlsbad.com.

InteractiveDaySanDiego.com - before the redesign.

The new concept coming together.

Our mood boards

The NEW InteractiveDaySanDiego.com

We also created a mobile site for those who are on the go.

Visit InteractiveDaySanDiego.com today!

Mindgruve makes San Diego Ad Club’s Interactive Day website interactive!

SAN DIEGO, CA – March 31, 2011 – Mindgruve, a San Diego-based digital media firm and proud sponsor of IDSD 2011, took the lead in redesigning this year’s IDSD website. Incorporating new user trends, creative web design techniques and pure awesomeness, Mindgruve’s redesign strategy challenges outdated functionality and embraces new hardware technology while pushing the limits of the interactive web experience geared toward event attendees.

Aimed at keeping the site’s key content on one scrollable page, while also working toward conversions and high-level content clicks, an intuitive, yet unexpected “funnel” approach was implemented in the redesign. Clean web design trends and user needs were kept in mind by focusing the creative on a casual, spontaneous and edgy illustrative look that delivers the information in an entertaining way without overwhelming the user.

Using only jQuery 1.5, HTML5, CSS3, JavaScript, @font-face technology and absolutely no flash, the most clever thing a user will experience is the interactive animation and contrasting rollovers that send users the main call to action in stages; “Save the Date” rolls into “Register Now” as the event date approaches. Additionally, the user can scroll the page at their leisure or be taken to the four key areas – Register, Speakers, Schedule and Become a Sponsor.

Mindgruve takes it one step further for those using mobile devices. To reflect the conference theme (which is interactivity – just in case anyone was confused), the mobile site will encourage smart phone users to stay connected and engaged during IDSD with real-time tweets, likes, comments, directions, session schedule and more, making it a truly interactive experience.

Less than a month after launch, the site is already gaining recognition as users tweet and comment on the great use of HTML5 and web design. Mindgruve CEO, Chad Robley, states “This project pushed Mindgruve’s ingenuity and the limits of creativity. It’s one of our best works yet!”

About San Diego Ad Club
The San Diego Ad Club is San Diego’s oldest continually operating business association. They strive to provide their members and the entire San Diego advertising community with programs that provide the competitive advantage they need to advance their careers and their businesses. www.sandiegoadclub.com

Mindgruve to serve up comprehensive web redesign across top restaurant group’s entire offering.

SAN DIEGO,CA – November 11, 2010 – San Diego-based digital media firm, Mindgruve, has partnered with T S Restaurants, a well known Hawaii and California-based restaurant group that includes Duke’s Waikiki and Jake’s Del Mar, to build a new, impactful web presence. This new partnership will help T S Restaurants refine their online marketing strategy as well as provide a complete redesign for each of the chain’s 14 restaurants.

T S Restaurants is looking to strengthen its online presence while keeping its image in step with existing restaurant brands. Mindgruve, through a comprehensive marketplace audit, will redesign all of the restaurant sites as well as the T S Restaurants’ corporate website.

The 14 sites will each feature their own uniquely branded online space, which will include improved search engine optimization (SEO), user-friendly navigation and valuable information regarding the individual restaurant. Additionally, these sites will provide users with the ability to make reservations online as well as connect via each restaurant’s various social media sites.

“We are very excited to work with such a well-respected restaurant group as T S Restaurants. We feel this is a unique opportunity to apply our knowledge of integrated web, mobile and social media platforms to the restaurant space. With the popularity of their restaurant brands, Mindgruve can make a significant impact in terms of driving quality visitor traffic and online dinner reservations,” said Chad Robley, President of Mindgruve.

About T S Restaurants
Founded in 1977 by Rob Thibaut and Sandy Saxten, T S Restaurants owns, develops, builds and operates high-quality restaurants in California and Hawaii. All the T S Restaurants are situated in prime locations in some of Hawaii and California’s most desirable resort destinations with each concept reflecting the culture of its market. www.hulapie.com

Improved online media efforts and increased awareness for Carlsbad, CA lead to extended partnership.

San Diego, CA – September 29, 2010 – Following recent successes with a new website and increased online marketing efforts that have helped make Carlsbad, CA a top family travel and spa destination site in the United States, Visit Carlsbad has resigned with San Diego-based digital media firm, Mindgruve.

Through improved search engine marketing, a user-centric website experience and a streamlined visitor conversion process, Mindgruve has helped guide curious travelers to Carlsbad, CA. Focusing on improved messaging and information-rich content, the updated Visit Carlsbad brand has become a recognizable online destination for valuable southern California travel tips and insights.

“We have been extremely happy with the efforts that Mindgruve has put into our online marketing initiatives. We are confident they will continue to promote Carlsbad as a premier travel destination as we extend efforts into social media,”  said Sam Ross, Visit Carlsbad Executive Director.

Mindgruve has already started to increase Visit Carlsbad’s social media presence through website integration of Facebook “like” buttons, as well as a Facebook ad campaign and increased interaction across multiple social channels including Twitter, YouTube and Flickr. Future efforts will include online travel giveaways, custom travel applications and increased community connectivity for other Carlsbad businesses.

“Our partnership with Visit Carlsbad has been very successful thus far and we are excited for what the future holds. Extending our online efforts into social media, Visit Carlsbad’s website will become the hub of local content and useful travel insights ranging from weekend getaways to group-based travel,” stated Chad Robley, Mindgruve CEO.

About Visit Carlsbad
Visit Carlsbad is the Convention and Visitors Bureau for the Carlsbad area. It serves approximately 30 area hotels ranging from beach bungalows to luxury accommodations by presenting and promoting vacation ideas, packages, attractions and deals for the area. VisitCarlsbad.com.

By using innovative social media and marketing tactics, Sunfood’s online community increases by 100% in only four months.

SAN DIEGO,CA – September 13, 2010 – Through the use of online contests, unique content and exclusive deals, San Diego-based digital media firm, Mindgruve, has been able to push Sunfood’s Facebook Page past 75,000 engaged members.

Mindgruve has worked closely with Sunfood to create specific content targeted at the superfood community. Initiatives such as the weekly deals Facebook tab, exclusive educational content and weekly product giveaways have allowed members to remain engaged while also generating new users. “The Sunfood Facebook Page has greatly helped Sunfood increase its exposure to the health food community. With the innovations and content that Mindgruve has been able to generate, our Facebook page has become the core for a growing online superfood community,” explained Brian Bowers, Sunfood’s Director of Product Development.

In addition to the current features, Mindgruve is working to create new strategies and features to further engage the audience, which has an average of 300 people “liking” the page daily. These features will include increased promotional giveaways as well as new content and recipes from guest chefs and leaders within the raw food community.

“Sunfood has long been a leader within the raw food and healthy lifestyle communities. Their Facebook page has allowed them to continue their leadership role and provide a place for superfoodies to band together and share their healthy living experiences. Future initiatives, such as the ability to purchase foods in-tab, should only increase the engagement and interactivity for this group,” said Chad Robley, President of Mindgruve.

About Sunfood
Sunfood is the world’s leading provider of high-quality superfoods, including sustainable, organic and raw products. Distributing over 700 different products, their website has become the nucleus of the growing superfood global community. Sunfood also provides staff experts, educational materials and various other tools used for integrating the health benefits of superfoods into their patrons lifestyles. www.Sunfood.com

Premier, user-friendly site extends Indianapolis Scale’s reputation for top notch products and services.

SAN DIEGO,CA – July 9, 2010 – To provide visitors with a better experience and streamlined service process, San Diego-based digital media firm, Mindgruve, launched a new website for the Midwest’s leading scale and force measurement company, Indy Scale.

Using improved navigation, increased product information, and highlighted features such as 24/7 emergency service and online quoting, Mindgruve has provided Indianapolis Scale with a clear conversion path for their existing clients and potential customers. In addition, the new website possesses an updated design and improved search engine optimization (SEO) to help users quickly locate and engage with Indianapolis Scale online.

Mindgruve has also initiated a new email marketing campaign for Indy Scale to provide timely updates regarding customer deals, new services and industry news. These emails will provide a periodic reminder of how businesses can utilize Indy Scale’s services to improve productivity and profitability.

“Indy Scale provides an unmatched offering in their market segment,” Stated Chad Robley, President of Mindgruve. He continued, “leveraging their reputation for service and quality products, we were able to create an interactive environment to drive sales and revenue.”

About Indianapolis Scale
Established in 1985, Indy Scale is the leading scale and force measurement company in the Midwest. Their reputation for quality work is built on providing prompt, professional service, and state-of-the art equipment to maximize their client’s productivity and profitability. www.IndyScale.com

Through a strategic social media campaign, Mindgruve increases superfood community to over 50,000 members in seven months.

SAN DIEGO, CA – July 7, 2010 – Seven months after launching the Sunfood Facebook page, San Diego-based digital media firm, Mindgruve, has produced a series of key social media engagements to propel the online community, Facebook.com/Sunfood, to over 50,000 members.

Closely collaborating with Sunfood, Mindgruve continues to improve their efforts by utilizing a custom-built weekly deals Facebook tab, weekly product sample giveaways, targeted Facebook ads, website display ads and email marketing. “This is a huge milestone for Sunfood and our online community. Mindgruve’s guidance and knowledge of this space has allowed our Facebook Page to become the hub for all conversations relating to raw foods and superfoods, and given us countless opportunities to directly connect with our consumers,” stated Brian Bowers, Sunfood’s Director of Product Development.

With an average of 300 people joining the page daily, Mindgruve is actively working to create and implement additional features for Sunfood’s Facebook Page, including custom tabs that will give health-conscious individuals the ability to shop within Facebook, contribute to important topics of conversation and find recipes for their lifestyle.

“Every day Sunfood is doing their part to share the benefits of a healthy lifestyle. With an average of over 600 monthly interactions, it’s clear that Sunfood’s page members are actively seeking this information. We’re eager to help Sunfood provide valuable insights through more integrated features, such as custom applications, as well as other exciting initiatives, including SunfoodTV and a Superfoods Community,” explained Chad Robley, President of Mindgruve.

About Sunfood
Sunfood is the world’s leading provider of high-quality superfoods, including sustainable, organic and raw products. Distributing over 700 different products, their website has become the nucleus of the growing superfood global community. Sunfood also provides staff experts, educational materials and various other tools used for integrating the health benefits of superfoods into their patrons lifestyles. www.Sunfood.com

Leading digital agency looks to help notification technology firm evolve brand, increase web presence.

SAN DIEGO, CA – June 4, 2010 – San Diego-based digital media firm, Mindgruve, has signed with the world’s leading intelligent notification and response software company, MIR3, Inc., to increase their online presence through improved branding and a new website set to launch this fall.

MIR3, whose clients include the top three cellular providers, top four global energy companies and top three insurance companies, as well as more than 85 of the FORTUNE 100 companies, hopes to solidify their position as the premier notification platform provider worldwide. Mindgruve was selected to take on this challenge because of their stellar track record of optimizing campaigns for increased revenues and market share.

Starting with a refresh of the MIR3 brand, Mindgruve looks to streamline the MIR3 message, while making their products and services easier to engage with in an online setting. From the updated brand, a new website will present relevant information to all site visitors, while also increasing SEO and user-experience.

“The potential revenue growth for MIR3’s product suite is very robust. Our goal is to help their target customers connect with their unique value proposition and then drive engagements through their new website,” stated Chad Robley, President of Mindgruve.

About MIR3
MIR3, Inc. is the leading developer of intelligent notification and response software, which helps organizations enhance communication abilities, protect assets, and increase operational efficiency. MIR3’s technology enables advanced rapid, two-way communication for IT, business continuity, and enterprise operations for more than 85 of the FORTUNE 100 companies, as well as government entities, universities, and companies of all sizes in more than 130 countries. www.mir3.com.

New branding and increased awareness help Carlsbad, CA become a top TripAdvisor destination.

SAN DIEGO,CA – May 26, 2010 – Through a refreshed brand, online marketing strategy and new, user-friendly website, Mindgruve helped Visit Carlsbad put their town at the forefront of the online travel conversation. Not listed as a TripAdvisor top destination in 2009, Carlsbad appeared as the #3 Family Destination and #9 Spa Destination in the United States in 2010.

Beginning their efforts in January 2009, Mindgruve developed a new visual presence for the Visit Carlsbad brand starting with a website that features simple navigation and robust information about the area, including exclusive travel offers. Additionally, Mindgruve reshaped the marketing strategy by geo-targeting search, display and print, as well as increasing email, landing page and social media efforts to successfully capture and increase quality web traffic.

“We used a variety of tactics to increase Visit Carlsbad’s ability to communicate all that their area offers. From opening up a dialogue through social media to engaging travelers with localized contests and promotions, we’ve been able to create an effective call to action, and our audience took notice,” stated Chad Robley, Mindgruve CEO.

Mindgruve hopes to continue Carlsbad’s growth in the destination marketplace through increased social media interaction, and by providing robust group and event-based travel services.

About Visit Carlsbad
Visit Carlsbad is the Convention and Visitors Bureau for the Carlsbad area. It serves approximately 30 area hotels ranging from beach bungalows to luxury accommodations by presenting and promoting vacation ideas, packages, attractions and deals for the area. VisitCarlsbad.com.