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Jan
29
2010
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Mindgruve Propels Sunfood to Record Holiday Season Sales.
Through a comprehensive holiday marketing campaign, Mindgruve drives record sales at Sunfood.comSAN DIEGO,CA – January 29, 2010 – Over the 2009 holiday season, San Diego-based digital media agency, Mindgruve, helped release new products, launch social media efforts, and unleash email and internet marketing campaigns that resulted in record sales for client, Sunfood.com. Starting in early November, Mindgruve helped introduce a series of new products and sales, all supported by email and paid search efforts, that engaged and activated Sunfood’s community. “The results were better than we could have expected. Our community responded to everything we were doing,” stated Brian Bowers, Sunfood’s Director of Product Development. He continued, “by providing organic and recycled material clothing, gift cards and unique holiday gift packages, customers saw the opportunity to promote and share their raw lifestyle with pride.” As Sunfood’s product offering grew, so did their marketing efforts. Targeted and timely emails were sent to promote deals that ranged from store-wide sales to special discounts on new products. Additionally, the Sunfood.com homepage was regularly updated with banner ads highlighting unique and new offerings. Finally, Sunfood launched a social media effort through Facebook and Twitter, to help guide gift purchases and share specials with their audience. “We knew the Sunfood audience was hungry for more – more information, more products, more interaction – so when we provided it through our efforts this holiday season, the results were obvious. Sales for November and December jumped 32% from last year, with an over 50% surge between Black Friday and Cyber Monday. We also saw a 55% increase in site visits and a 22% increase in page views,” explained Chad Robley, President of Mindgruve. Sunfood continues to see these numbers rise as they add more exclusive products, such as Maqui Berry Powder, and interact with the Sunfood community through social media channels. About SunfoodSunfood is the world’s leading provider of high-quality superfoods, including sustainable, organic and raw products. Distributing over 700 different products, their website has become the nucleus of the growing superfood global community. Sunfood also provides staff experts, educational materials and various other tools used for integrating the health benefits of superfoods into their patrons lifestyles. www.Sunfood.com |
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Jan
19
2010
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Mindgruve Engages Audience with Social Santa Contest
Facebook promotion leads to increased brand interaction over the holiday season.SAN DIEGO,CA – January 19, 2010 – During the 2009 holiday season, Mindgruve, a digital media firm based in San Diego, CA, launched a social media promotion that combined two popular holiday games – Secret Santa and White Elephant Gift Exchange – with a social media element. Through this effort, they were able to engage a large audience as well as provide them with a variety of gifts and discussions during a time when most agencies shut their doors. Mindgruve posted an image of 16 wrapped presents on their Facebook page, along with a custom “Social Santa” tab explaining how the promotion would work. Any “fan” of Mindgruve could tag the gift they wanted with their name for a chance to win it. “Our goal was to do something smart, simple and fun that encompassed our personality and philosophy. I think we achieved it perfectly with Social Santa. We engaged a large number of our peers and spread a little holiday cheer. The response was outstanding,” stated Mindgruve President, Chad Robley. Mindgruve set the contest in motion through email as well as updates on their Facebook and Twitter pages, keeping fans abreast of the action. As people began to participate and discuss the promotion online, the popularity of the contest grew virally, increasing traffic, commenting and opportunities for interaction. After one week, random winners were chosen and announced via email. To extend the campaign further, Mindgruve posted the unwrapped gifts with their respective winners and allowed the community to continue discussing the prizes, which ranged from old VHS tapes to gift cards to an iPod Shuffle. As a result of the campaign, Mindgruve doubled their Facebook fans, sustained a multi-week surge of interaction through commenting and tagging, and participated in a series of meaningful engagements with their audience. Mindgruve looks to continue innovating internally and for clients with social media as it plays an increasingly prominent role in consumers’ lives. |
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Jan
19
2010
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Help For Haiti
As we’re sure you already know, the horrifying tragedy in Haiti is growing worse by the day. And while we typically use this forum for business communication, today we wanted to share with you how we’ve partnered with one of our clients to help the relief efforts as well as invite you to get involved. Through our partnership and pro bono marketing efforts, we have created an opportunity where Sunfood.com will donate 10% of all sales to the International Rescue Committee this week (01/18/10-01/22/10). If you’re a raw and superfood lover or if you’re curious to try, now is the time. At no cost to you, a generous donation will be given to the IRC in an effort to prevent any further loss and suffering in Haiti. Please spread the word and encourage your loved ones to get involved in any capacity. It is through the strength and compassion of the world’s citizens that Haiti will thrive in the days to come. Thank you, |
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May
7
2009
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Carlsbad & Mindgruve Embark on Endless Summer StimulusThe City of Carlsbad hires Mindgruve to promote summer hotel packages to Los Angeles and Orange County families.SAN DIEGO, CA - After the success of their spring campaign the City of Carlsbad has again chosen San Diego-based digital marketing firm, Mindgruve, to create and launch their new 2009 Endless Summer Stimulus Campaign. The three month marketing push funded by the City of Carlsbad, CTBID and [Energy Co.], involves a comprehensive online and offline marketing strategy designed to promote “20 irresistible summer hotel deals” to families traveling to Carlsbad, CA. The summer campaign targeting families in the Los Angeles and Orange County areas includes direct mail, a hotel deal microsite, email marketing, paid Google search and online banner advertising to form a cohesive, fully integrated marketing effort. “The success of the Carlsbad campaign is more evidence of how critical the role of digital media now plays in all Destination Marketing Organizations. The internet is now the epicenter for the marketing mix enabling lower cost of customer acquisition and vastly improving marketers ability to measure campaigns in real time. Additionally, search marketing is shortening the buying cycle and delivering customers at a time of need” states Mindgruve president, Chad Robley. Mindgruve and the City of Carlsbad’s last integrated marketing campaign proved extremely successful. Their spring campaign had over 3.5 million brand impressions in the first 60 days as well as a 105% increase in page views and 152% increase in site visitation year-over-year in that same time period. This increase tripled hotel bookings on the visitcarlsbad.com website in the first 60 days of the campaign. |
© Mindgruve 2012 | made in California