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May
5
2010
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Mindgruve Propels Sunfood Facebook Page to 25,000 Community Members
Using robust Facebook Page capabilities, Mindgruve drives the community to 25,000+ members in under six months.SAN DIEGO,CA – May 5, 2010 – Since launching the Sunfood Facebook Page in January, San Diego-based digital media firm, Mindgruve, has provided a series of social media initiatives to build the online community, Facebook.com/Sunfood, to over 25,000 members. Leveraging a custom-built weekly deals Facebook application, an Earth Day Giveaway contest and other weekly promotions, Mindgruve continues to support Sunfood’s efforts with targeted Facebook ads, website display ads and email marketing. “The success behind our Facebook page is directly related the amount of work Mindgruve has done behind the scenes to help us develop the community. We couldn’t have met 25,000 members without their quick work and strategic planning in launching efforts like our Earth Day promotion and weekly giveaways,” explained Brian Bowers, Sunfood’s Director of Product Development. As more people continue to join the page, Mindgruve moves to develop more immersive features for Sunfood’s Facebook page. The page will soon feature custom tabs, which will allow for shopping within Facebook while also giving health food enthusiasts increased opportunities to contribute and interact with other members. “With nearly 100 interactions and almost 200 new community members every day, the success we’ve seen has been amazing. As Sunfood continues to find the best new superfoods, we look forward to developing innovative ways to share them. These include SunfoodTV, an online video channel for recipes and product reviews, and Superfoods Community, a superfood-specific online community focused on health, lifestyle and personal growth,” stated Chad Robley, President of Mindgruve. About SunfoodSunfood is the world’s leading provider of high-quality superfoods, including sustainable, organic and raw products. Distributing over 700 different products, their website has become the nucleus of the growing superfood global community. Sunfood also provides staff experts, educational materials and various other tools used for integrating the health benefits of superfoods into their patrons lifestyles. www.Sunfood.com |
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Mar
1
2010
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Mindgruve Drives Sunfood’s Facebook Community Over 10,000 Fans Through an integrated social media campaign, Mindgruve increases raw lifestyle community to 10,000+ fans in 45 days.
In only 45 days, Sunfood’s fan page, Facebook.com/Sunfood, surpassed the 10,000 fan mark and continues to see over 300 new fans join daily. Supported by targeted Facebook ads, website display ads and email marketing, Mindgruve has involved Sunfood’s community on a new level. “Everyone could see the potential for success and Mindgruve made it a reality. Through their efforts, support for the page is growing with every interaction. The recipe submissions, photo sharing and personal recommendations show just how collaborative this group is,” explained Brian Bowers, Sunfood’s Director of Product Development. Coupled with new product offerings, enhanced email marketing strategies and exclusive offerings, Mindgruve developed a comprehensive forum where raw foodists and health advocates alike can share common experiences, best practices and helpful tips. In addition, Mindgruve created new branded tabs to launch important initiatives, such as the “Sunfood for Haiti” donation program, which helped to raise over $6,000 for victims of the devastating earthquake. “With the abundance of information, products and studies about the raw food lifestyle, we knew it was time to provide consumers with an in-depth location to discuss the latest trends, news and products, and it’s paid off. Interactions are over 400 each week and we have yet to reach ceiling in fan additions. This also translates into increased traffic and sales on Sunfood.com as well as more phone orders being placed,” stated Chad Robley, President of Mindgruve. As Sunfood’s fan page continues to grow, Mindgruve and Sunfood work to develop premiere programs that allow shopping within Facebook, encourage more raw foodists to interact and evolve their lifestyle, and offer special online deals. About SunfoodSunfood is the world’s leading provider of high-quality superfoods, including sustainable, organic and raw products. Distributing over 700 different products, their website has become the nucleus of the growing superfood global community. Sunfood also provides staff experts, educational materials and various other tools used for integrating the health benefits of superfoods into their patrons lifestyles. www.Sunfood.com |
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Feb
3
2010
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Mindgruve Launches New Campaign to Tell San Diego North’s Great Story.
New online campaign invites travelers to learn about San Diego North, visit and share their experiences.SAN DIEGO,CA – February 3, 2010 – To start 2010 with positive tourism efforts, San Diego North Convention and Visitors Bureau enlisted Mindgruve, a San Diego-based Digital Media Agency, to develop and launch an online campaign that would engage travelers and encourage them to visit. Launched January 22nd, the Great Story Campaign tells potential visitors to not be left without their great story by visiting San Diego North. Geo-targeting communities within driving distance of San Diego, including Phoenix, Los Angeles, Las Vegas and San Francisco, paid search and behavioral media points consumers to conversion-centric landing pages that showcase deals, events and contests. “While the tourism world is familiar with ‘San Diego,’ the north region offers an amazingly diverse list of activities and amenities that many aren’t aware of. As a perfect location for exploring all of southern California, we hear amazing stories about what people find every day. This campaign encompasses what San Diego North is all about – no matter what you do while you’re here, you’ll leave with an amazing story to tell when you get home,” stated San Diego North Director of Marketing, Barbara Bovee. In addition to a traditional online campaign, Mindgruve has also helped San Diego North embrace social media to connect with travelers, share stories and increase contest entry. Mindgruve President, Chad Robley explained, “Traveling is an extremely social activity. Through these channels, it becomes infinitely easier to share experiences, give or get advice, and learn about unique deals. Adding a storytelling contest about previous trips, provides yet another channel of content to excite travelers about their potential trip.” The great story campaign has been immediately embraced by travelers with increased site traffic and social media interaction. About San Diego NorthThe San Diego North Convention and Visitors Bureau represents approximately 300 hotels spanning from La Jolla to Oceanside. By combining the efforts of these hotels to offer a cohesive message, San Diego North engages and incites travelers to explore the northern San Diego coastline and all the amenities it offers. www.sandiegonorth.com |
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Jan
29
2010
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Mindgruve Propels Sunfood to Record Holiday Season Sales.
Through a comprehensive holiday marketing campaign, Mindgruve drives record sales at Sunfood.comSAN DIEGO,CA – January 29, 2010 – Over the 2009 holiday season, San Diego-based digital media agency, Mindgruve, helped release new products, launch social media efforts, and unleash email and internet marketing campaigns that resulted in record sales for client, Sunfood.com. Starting in early November, Mindgruve helped introduce a series of new products and sales, all supported by email and paid search efforts, that engaged and activated Sunfood’s community. “The results were better than we could have expected. Our community responded to everything we were doing,” stated Brian Bowers, Sunfood’s Director of Product Development. He continued, “by providing organic and recycled material clothing, gift cards and unique holiday gift packages, customers saw the opportunity to promote and share their raw lifestyle with pride.” As Sunfood’s product offering grew, so did their marketing efforts. Targeted and timely emails were sent to promote deals that ranged from store-wide sales to special discounts on new products. Additionally, the Sunfood.com homepage was regularly updated with banner ads highlighting unique and new offerings. Finally, Sunfood launched a social media effort through Facebook and Twitter, to help guide gift purchases and share specials with their audience. “We knew the Sunfood audience was hungry for more – more information, more products, more interaction – so when we provided it through our efforts this holiday season, the results were obvious. Sales for November and December jumped 32% from last year, with an over 50% surge between Black Friday and Cyber Monday. We also saw a 55% increase in site visits and a 22% increase in page views,” explained Chad Robley, President of Mindgruve. Sunfood continues to see these numbers rise as they add more exclusive products, such as Maqui Berry Powder, and interact with the Sunfood community through social media channels. About SunfoodSunfood is the world’s leading provider of high-quality superfoods, including sustainable, organic and raw products. Distributing over 700 different products, their website has become the nucleus of the growing superfood global community. Sunfood also provides staff experts, educational materials and various other tools used for integrating the health benefits of superfoods into their patrons lifestyles. www.Sunfood.com |
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Jan
19
2010
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Mindgruve Engages Audience with Social Santa Contest
Facebook promotion leads to increased brand interaction over the holiday season.SAN DIEGO,CA – January 19, 2010 – During the 2009 holiday season, Mindgruve, a digital media firm based in San Diego, CA, launched a social media promotion that combined two popular holiday games – Secret Santa and White Elephant Gift Exchange – with a social media element. Through this effort, they were able to engage a large audience as well as provide them with a variety of gifts and discussions during a time when most agencies shut their doors. Mindgruve posted an image of 16 wrapped presents on their Facebook page, along with a custom “Social Santa” tab explaining how the promotion would work. Any “fan” of Mindgruve could tag the gift they wanted with their name for a chance to win it. “Our goal was to do something smart, simple and fun that encompassed our personality and philosophy. I think we achieved it perfectly with Social Santa. We engaged a large number of our peers and spread a little holiday cheer. The response was outstanding,” stated Mindgruve President, Chad Robley. Mindgruve set the contest in motion through email as well as updates on their Facebook and Twitter pages, keeping fans abreast of the action. As people began to participate and discuss the promotion online, the popularity of the contest grew virally, increasing traffic, commenting and opportunities for interaction. After one week, random winners were chosen and announced via email. To extend the campaign further, Mindgruve posted the unwrapped gifts with their respective winners and allowed the community to continue discussing the prizes, which ranged from old VHS tapes to gift cards to an iPod Shuffle. As a result of the campaign, Mindgruve doubled their Facebook fans, sustained a multi-week surge of interaction through commenting and tagging, and participated in a series of meaningful engagements with their audience. Mindgruve looks to continue innovating internally and for clients with social media as it plays an increasingly prominent role in consumers’ lives. |
© Mindgruve 2010 | made in California