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Oct
19
2011
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Why You Should Integrate Email + Social Media Marketing
There has been lots of social media buzz lately, especially with the release of Google+ and Facebook’s redesigned layout announcement. But, let’s not forget about good old email. We’re sure a good number of you reading this blog post got here through our e-newsletter. Believe it or not, it’s still effective and your marketing efforts will be more well-rounded if you integrate it with social media. In a survey from StrongMail, email and social media were the top two areas marketers planned to increase spending in 2011. This being their harmonious relationship of direct response and organic communities. Social media’s power lies in creating awareness and reaching out to new customers, while email strengthens those relationships giving that extra personal touch to drive a sale. When consumers subscribe, they’ve given you permission to leverage them because they’re truly interested in your brand. In addition, email can hold more content and sits in the inbox. As opposed to social media, the posts are brief and a user’s newsfeed is constantly updated. |
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Sep
12
2011
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Mindgruve’s Top Web Design Trends for 2012
With 2012 fast approaching, it’s time we took a look at where web design is headed for the coming year. In 2010, web design started to move towards minimalism and it’s being fully embraced in 2011. Minimalism is nothing new in graphic design, but when applied to websites, there’s more breathing room, a distinguished hierarchy and straightforward information. More importantly, the focus is on the content. Minimalism shows no signs of stopping in 2012 as technology gets more immersive and users continue to demand instant gratification. The average attention span of web visitors is 8 to 10 seconds. In that short amount of time, we have to tell them they’re at the right place, then organically lure them in. While part of that is having a “cool” website, the minimalist concept of “less is more” needs to be applied where aesthetics marries function. Based on popularity, visual appeal, effectiveness and awesomeness, we believe the following web design trends are here to stay. |
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