Dec
23
2011

Mindgruve is Hiring: Web Analytics Expert

Mindgruve is a leading digital media agency located in downtown San Diego, CA in a loft-style, open workspace environment that promotes new ideas and empowers its employees to spearhead innovative, quality work that gets results for clients.

We’re seeking an experienced and motivated Web Analytics Expert who will contribute his or her extensive web analytics knowledge to our growing team. Our ideal candidate will work closely across internal teams to develop and drive marketing strategies based on client needs and analysis of KPI’s and metrics, including a keen understanding of user habits.

We need a person with:

  • 5+ years experience in web analytics in an agency
  • Bachelor’s degree
  • Extensive understanding and hands-on experience using analytics and reporting tools
  • Experience and comfort developing executive-level presentations
  • Expert-level experience with Excel, iWorks package and other data presentation tools
  • Ability to collaborate on creation and development of projects and team tasks
  • Strong multi-tasking skills
  • Working knowledge of SEM, PPC, and SEO strategies and measurement

What you’ll do here:

  • Be a leader in web analytics for our clientele as well as agency sites
  • Implement and use web analytics products such as Omniture, ClickTracks, CoreMetrics and WebTrends as well as Google Analytics to track user habits across a variety of client websites
  • Determine, based on client objectives, website KPI’s and metrics that best exemplify opportunities for growth for each individual client and drive web marketing decisions
  • Create executive-level analytics presentations meant for internal use and client meetings
  • Assist the account management team in creating monthly analytics reports for clients
  • Audit a website’s performance and be comfortable identifying improvements and fixes

Compensation commensurate with experience. This is an in-house position. No headhunters, contractors, freelancers, overseas agents, or professional job hoppers will be considered.

To be considered for this job, qualified candidates MUST submit a cover letter, resume and salary requirements to careers@mindgruve.com with “Web Analytics Expert” in the subject line.

Dec
23
2011

Mindgruve is Hiring: SEO Expert

Mindgruve is a leading digital media agency located in downtown San Diego, CA in a loft-style, open workspace environment that promotes new ideas and empowers its employees to spearhead innovative, quality work that gets results for clients.

We’re seeking a results-driven SEO Expert who has a successful track record for implementing SEO best practices and strategies for a variety of websites, including but not limited to e-commerce and news media. The ideal candidate will have excellent problem-solving skills and the ability to work closely with cross functional teams to meet client needs.

We need a person with:

  • BA/BS in Marketing with a strong understanding of technical SEO – OR – BA/BS in Engineering or similar technical discipline
  • 5+ years direct working experience as a Search Engine Optimization professional
  • SEO strategy development experience
  • Thorough understanding of data feeds and means to effectively optimize them
  • Understanding of basic HTML, CSS and code structure as it relates to SEO
  • Experience with link building and proper usage while representing the brand in the best possible light
  • Working knowledge of the latest web technologies, social tools and methods for effectively leveraging them to improve brand visibility
  • Solid verbal and written communication skills
  • Experience authoring SEO assessments and reports for clients

What you’ll do here:

  • Develop strong SEO strategies for clients based on their specific needs
  • Identify and execute new opportunities for improving high-quality organic search engine traffic for clients and agency
  • Apply knowledge of search algorithms to properly leverage in the SEO strategy
  • Determine, measure and track key SEO metrics that will be included in Mindgruve’s monthly analytics report (Logic Reports)
  • Work with account managers to build SEO roadmap and properly execute against it
  • Work with development team to implement SEO changes that will improve the ranking and overall performance of the site
  • Stay up to date with industry trends and inform other stake holders on required changes
  • Support account management team and sales team by providing estimates of work for new business proposals
  • Write and present SEO presentations, assessments and reports for internal teams and  clients

Compensation commensurate with experience. This is an in-house position. No headhunters, contractors, freelancers, overseas agents, or professional job hoppers will be considered.

To be considered for this job, qualified candidates MUST submit a cover letter, resume and salary requirements to careers@mindgruve.com with “SEO Expert” in the subject line.

Dec
23
2011

Mindgruve is Hiring: UI Designer

Mindgruve is a leading digital media agency located in downtown San Diego, CA in a loft-style, open workspace environment that promotes new ideas and empowers its employees to spearhead innovative, quality work that gets results for clients.

We’re seeking a highly creative, detail-oriented designer with web/interactive design skills to serve as a User Interface Web Designer. The ideal candidate will be comfortable and adept at self-management, possess strong creative concepting skills, have experience in all major design platforms, have interactive agency experience or similar, and is looking for a long-term, prosperous and challenging career.

We need a person with:

  • 2-4 years experience in a digital and/or design agency (DOES NOT include internships)
  • Bachelor’s degree in graphic design or related field
  • Familiar with HTML and CSS
  • Proficient in project/client discovery, developing web strategies and wireframes
  • Experience designing for web and mobile applications
  • Extensive skills in and control of the following applications: Photoshop, Illustrator, InDesign, iWorks
  • Experience in UX design
  • Strong attention to detail and organized, production-ready file structure
  • High comfort level in presenting in a client setting
  • Ability to work autonomously or in a team setting
  • Strong work ethic
  • Experience and comfort with Macs and iWorks package

What you’ll do here:

  • Produce user flows, wireframes, prototypes, and final graphics
  • Follow brand guidelines as well as create new online brand guidelines and style sheets
  • Perform metrics analysis to inform design/UX optimization
  • Present creative exploration internally and to clients

Compensation commensurate with experience. This is an in-house position. No headhunters, contractors, freelancers, overseas agents, or professional job hoppers will be considered.

To be considered for this job, qualified candidates MUST submit a cover letter, resume, salary requirements and a portfolio PDF to careers@mindgruve.com with “UI Designer” in the subject line.

Dec
12
2011

Game Mechanics and Gamification Reshapes Businesses

Companies have a growing need to provide an engaging experience for their customers, and incorporating Gamification techniques is becoming an increasingly better way to do that. This concept has been buzzing around for some time now, but a deeper understanding is needed to effectively implement it into a real business; simply putting badges on your website and giving away mediocre prizes isn’t going to cut it.

There are two game mechanics concepts that game designers consider when building games that are also helpful when developing products, services, ideas or businesses. The first is understanding what players or customers crave above all else at the root level. The second is understanding what fundamentally motivates and drives consumers to act. At the end, we’ll tie it all together to show how these concepts need to be taken to the next level in the near future.
More awesomeness ahead »

Dec
12
2011

Help Us Donate to Herrick Children’s Center

This holiday season, we’re joining forces with New Alternatives Herrick Children’s Center and collecting money donations of any size to help purchase new art supplies and games for children 7-13 years old. And, we’d love your help in filling the white space! To donate:

1. Visit A White (Space) X-Mas

2. Click the Donate button to make a monetary donation of any size by December 19

- OR -

3. Buy a few of the art supplies listed on the website and drop them off (or send) at our office Monday-Friday, 8AM-5PM.

Thank you for your help! Happy Holidays!

- The Mindgruve Crew