Premier, user-friendly site extends Indianapolis Scale’s reputation for top notch products and services.

SAN DIEGO,CA – July 9, 2010 – To provide visitors with a better experience and streamlined service process, San Diego-based digital media firm, Mindgruve, launched a new website for the Midwest’s leading scale and force measurement company, Indy Scale.

Using improved navigation, increased product information, and highlighted features such as 24/7 emergency service and online quoting, Mindgruve has provided Indianapolis Scale with a clear conversion path for their existing clients and potential customers. In addition, the new website possesses an updated design and improved search engine optimization (SEO) to help users quickly locate and engage with Indianapolis Scale online.

Mindgruve has also initiated a new email marketing campaign for Indy Scale to provide timely updates regarding customer deals, new services and industry news. These emails will provide a periodic reminder of how businesses can utilize Indy Scale’s services to improve productivity and profitability.

“Indy Scale provides an unmatched offering in their market segment,” Stated Chad Robley, President of Mindgruve. He continued, “leveraging their reputation for service and quality products, we were able to create an interactive environment to drive sales and revenue.”

About Indianapolis Scale
Established in 1985, Indy Scale is the leading scale and force measurement company in the Midwest. Their reputation for quality work is built on providing prompt, professional service, and state-of-the art equipment to maximize their client’s productivity and profitability. www.IndyScale.com