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Jun
21
2010
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Interactive Day San Diego – A Review
The 6th Annual Interactive Day San Diego has wrapped and we couldn’t have asked for a better day of fun and learning with industry thought leaders regarding mobile, web design, online video, SEO, social media, email marketing and more! Together with SanDiego.com and Chad Robley, sponsoring IDSD 2010 was an honor for Mindgruve and we’re already looking forward to next year! If you didn’t get a chance to check out the event, here are our highlights: Opening Session: 2020 Vision: The Most Important Advertising Issues for This Decade with Jack Myers, Founder of M.E.D.I.Advisory Group Email Plus with Joel Book, Exact Target SignOnSanDiego.com Social Media Demonstration and Q&A with Mike Hodges, SignOnSanDiego.com, and Indra Gardiner, Bailey Gardiner Advanced SEO with Rand Fishkin, SEOMOZ.org Mobile Marketing with Amielle Lake, Tagga ValueClick Media Demonstration and Q&A with Tony Winders, ValueClick Media, and Tamara Bousquet, MEA Digital Marketing Convergence – Are You Ready? with Warren Raisch, Digitaria Luncheon Keynote: The Identity Web with Paul Ollinger, Facebook “POV” Point of Video with Tod Sacerdoti, BrightRoll Mindset Marketing with Denny Reinert, Placecast, and Andreas Roell, Geary Group Website Redesign for Lead Generation with Rick Burnes, HubSpot Digital Download: What You Need to Know About Ad Networks with John Yearout, Undertone Networks Sorenson Media Demonstration and Q&A with Eric Quanstrom, Sorenson Media, and Montana Triplett, Tremor Media Google Analytics with Joshua Knox, Google Analytics State of the Industry Roundtable If you’d like to learn more from or contact the presenters, a list of slide decks and twitter handles can be found at the San Diego Advertising Club Facebook page. We hope to see you next year at IDSD 2011! |
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Jun
15
2010
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The No Fold Philosophy: Hierarchy, Content and Strategy Eliminate Barriers
“The fold.” Clients are concerned with it, advertisers want to be above it and web designers continue to argue its existence. Though this term makes sense in the newspaper industry, when it comes to web design, our philosophy is that “the fold” is dead. Hierarchy of content, a well-defined design strategy and user habits now dictate a successful website, ultimately leading users to discover the content that falls, as we like to call it, “below the screen.” In its original application, “the fold” described which stories appeared above or below the fold in a newspaper, where content above the fold was visible to a potential buyer. Though newspaper content is bound to the preset sizes, content for a website is not, and as Three Minds accurately notes, “not everything on a web page needs to be located within an 800 x 600 layout.” This leads us to the guiding light of our “No Fold” philosophy: a hierarchical structure of web content. Simply put, the most important content should come first and engage the user. If the first piece of content on the viewable screen does its job, users will be encouraged to scroll down the page to continue the interaction and see what other important information is provided. Hand-in-hand with hierarchical content is design strategy. Based on advances in technology and hardware, what falls “below the screen” is different for every user, which means a well-defined design strategy cannot be ignored. Utilizing design cues, including images that anticipate more content, anchor links that jump further down the page and cleaner layouts, will encourage site visitors to explore the page. In support, according to research done by ClickTale, scrolling has become a natural practice among users and is associated with forward-thinking web design. Finally, we believe the infamous “fold” no longer dictates a successful website because users are smarter and will search for the information they’re looking for – even if it means venturing “below the screen.” To help prove our point, CXPartner’s research shows that users don’t mind scrolling the page and that heat maps show a strong concentration on the scroll bar. Furthermore, when there is less content on the viewable screen, users are more likely to explore what is below it. The only exception to our “No Fold” philosophy is advertisers. They have the right to be “above the fold” because ultimately their dollars help pay for the design, whether it is fold-centric or not. Moving forward with our philosophy in hand, we will encourage clients and fellow agency folk to realize that newspaper is, in fact, the only thing that physically folds. Web pages are a different medium and capable of much more when coupled with a hierarchical content structure, design strategy and the realization that users intelligently seek out content to discover what lies “below the screen.” |
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Jun
4
2010
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Mindgruve Signs On to Develop New MIR3 Brand, Website.
Leading digital agency looks to help notification technology firm evolve brand, increase web presence.SAN DIEGO, CA – June 4, 2010 – San Diego-based digital media firm, Mindgruve, has signed with the world’s leading intelligent notification and response software company, MIR3, Inc., to increase their online presence through improved branding and a new website set to launch this fall. MIR3, whose clients include the top three cellular providers, top four global energy companies and top three insurance companies, as well as more than 85 of the FORTUNE 100 companies, hopes to solidify their position as the premier notification platform provider worldwide. Mindgruve was selected to take on this challenge because of their stellar track record of optimizing campaigns for increased revenues and market share. Starting with a refresh of the MIR3 brand, Mindgruve looks to streamline the MIR3 message, while making their products and services easier to engage with in an online setting. From the updated brand, a new website will present relevant information to all site visitors, while also increasing SEO and user-experience. “The potential revenue growth for MIR3’s product suite is very robust. Our goal is to help their target customers connect with their unique value proposition and then drive engagements through their new website,” stated Chad Robley, President of Mindgruve. About MIR3 |
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Jun
3
2010
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Mindgruve Sponsors, Awards Student Portfolio ScholarshipSAN DIEGO,CA – June 3, 2010 – Helping to support local design students as they strive towards greatness, Mindgruve sponsored and awarded local San Diego State University student, Raymond Chou, with the Best of Interactive scholarship at the 14th Annual AIGA SD Student Portfolio Exhibition.
In addition to awarding the Best of Interactive scholarship, one of Mindgruve’s newest designers, Neil Kupras, took home the overall award for Best Portfolio. |
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