New brand platform and website lay groundwork for successful, forward-thinking marketing initiatives.

SAN DIEGO, CA – December 31, 2009 – Heritage Pioneer Corporate Group (HPCG), a long-standing industry leader in packaging, manufacturing and shipping needs, recently aligned with Mindgruve to strengthen the company’s online presence through an invigorated brand and improved customer experience.

Mindgruve was tasked with repositioning HPCG atop their industry and providing the tools necessary to maintain that position. To provide a streamlined foundation, Mindgruve developed a brand platform, including a new logo and color story, which served as the starting point for all other marketing development.

Mindgruve continued HPCG’s evolution by creating a single website that functioned seamlessly across all 18 locations. Additionally, it includes a Content Management System, Flash integration and Search Engine Optimization to ensure HPCG stays top of mind for existing and potential business partners.

Once launched, Mindgruve helped drive traffic to the new content-rich site through paid search and email marketing tactics. “It was important to keep in mind the extensive amount of information passing from HPCG to their customers. Developing a new approach to their brand, digital and marketing strategies gives them a leg up on the competition,” explained Chad Robley, Mindgruve President.

Mindgruve, capitalizing on HPCG’s status as an innovator, also made sure their key advancements, such as sustainable packaging, would be easily integrated into the site and scaled as they continue to grow.

“Mindgruve’s drive to generate an action plan that would introduce us to new customers and strengthen existing relationships has solidified us as the industry leader,” said Bill Bumstead, Heritage Pioneer Corporate Group Chief Marketing Officer.

About Heritage Pioneer Corporate Group

For 30 years, Heritage Pioneer Corporate Group has worked to find innovative and efficient packaging solutions for the industrial, retail, moving and storage industries. Heritage Pioneer Corporate Group aids in every step from design and manufacturing to fulfillment and storage. They specialize in creative, durable and sustainable packaging options for a variety of needs. www.hpcorporategroup.com